Store profile
What is 5.11 (511tactical.com)?
5.11 (511tactical.com) is a Safety & Survival store, based in United States, created in October 2018. SimilarWeb measured 2,093,260 visits to 511tactical.com in Sep 2026. That was up 3% on the month before. AdLibrarySpy has recorded 1,637 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Affirm and Algolia and carries 318 products.
Live store facts · read November 3, 2026
See the full 5.11 dossierTraffic
SimilarWeb measured 2,093,260 monthly visits to the exact host 511tactical.com in Sep 2026. That was up 3% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (65%), Georgia (3%) and China (3%).
Advertising on Meta
1,637 live Meta ads were running for 511tactical.com when the index last counted, and AdLibrarySpy holds 620 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
Its storefront lists 318 products.
- Apps: Adyen Online Payments, Affirm, Algolia, Apple Pay, Attentive, Braintree, Dynamic Yield and Fastly CDN
- Tracking pixels: Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar and LinkedIn Insight Tag
Company and trust
5.11 was created in October 2018 and is based in United States.
Similar stores
Stores in the same Safety & Survival space at a comparable scale, by measured traffic:
- Vortex Optics (vortexoptics.com) — 764,676 monthly visits
- Products With A Mission (narescue.com) — 213,975 monthly visits
- Medals of America (medalsofamerica.com) — 192,610 monthly visits
- Propper.com: Tactical Wear, Uniforms & Gear (propper.com) — 191,089 monthly visits
- Home Security Cameras & Security Camera Systems (surveillance-video.com) — 161,068 monthly visits
- Blauer: Police Uniform Store, Apparel and Gear for Police (blauer.com) — 148,159 monthly visits
Questions
- How much traffic does 511tactical.com get?
- 511tactical.com had 2,093,260 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 3% on the month before.
- Is 5.11 running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 1,637 live Meta ads for 511tactical.com in the Meta Ad Library.
- When was 5.11 created, and where is it based?
- 5.11 was created in 2018 and is based in United States.
- Which tracking pixels does 511tactical.com use?
- Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
- What stores are similar to 5.11?
- Vortex Optics, Products With A Mission, Medals of America, Propper.com: Tactical Wear, Uniforms & Gear and Home Security Cameras & Security Camera Systems, in the same Safety & Survival niche at a similar traffic level.
Related
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