Store profile
What is about-face: High-performance, vegan + clean beauty products by Halsey (aboutface.com)?
about-face: High-performance, vegan + clean beauty products by Halsey (aboutface.com) is a Make-Up & Cosmetics store on Shopify, based in United States, created in December 2016. SimilarWeb measured 144,993 visits to aboutface.com in Sep 2026. That was up 41% on the month before. AdLibrarySpy has recorded 30 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 75 products.
Live store facts · read November 2, 2026
See the full about-face: High-performance, vegan + clean beauty products by Halsey dossierTraffic
SimilarWeb measured 144,993 monthly visits to the exact host aboutface.com in Sep 2026. That was up 41% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (73%), Ukraine (5%) and United Kingdom (3%).
Advertising on Meta
30 live Meta ads were running for aboutface.com when the index last counted, and AdLibrarySpy holds 142 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
aboutface.com is built on Shopify.
Its storefront lists 75 products and an average price around $22.47.
- Apps: Afterpay, Apple Pay, Arrive, Builder, Cloudflare, Cloudflare CDN, EcoCart and Google Pay
- Tracking pixels: Amplitude, Elevar, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar and Microsoft Clarity
Company and trust
about-face: High-performance, vegan + clean beauty products by Halsey was created in December 2016 and is based in United States.
Similar stores
Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:
- Glamnetic (glamnetic.com) — 2,129,568 monthly visits
- ColourPop® Cosmetics (colourpop.com) — 2,144,173 monthly visits
- Clinique® (clinique.com) — 2,167,916 monthly visits
- Forge Men® (try-forge.com) — 2,169,307 monthly visits
- Jones Road Beauty (jonesroadbeauty.com) — 2,169,774 monthly visits
- WONDERSKIN (wonderskin.com) — 2,331,766 monthly visits
Questions
- How much traffic does aboutface.com get?
- aboutface.com had 144,993 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 41% on the month before.
- Is about-face: High-performance, vegan + clean beauty products by Halsey running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 30 live Meta ads for aboutface.com in the Meta Ad Library.
- What platform is aboutface.com built on?
- aboutface.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Builder and Cloudflare.
- When was about-face: High-performance, vegan + clean beauty products by Halsey created, and where is it based?
- about-face: High-performance, vegan + clean beauty products by Halsey was created in 2016 and is based in United States.
- Which tracking pixels does aboutface.com use?
- Amplitude, Elevar, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
- What stores are similar to about-face: High-performance, vegan + clean beauty products by Halsey?
- Glamnetic, ColourPop® Cosmetics, Clinique®, Forge Men® and Jones Road Beauty, in the same Make-Up & Cosmetics niche at a similar traffic level.
Related
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