How much traffic does asos.com get?

asos.com had 72,818,544 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.

Is ASOS running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 159 live Meta ads for asos.com in the Meta Ad Library.

When was ASOS created, and where is it based?

ASOS was created in 2020 and is based in United Kingdom.

Which tracking pixels does asos.com use?

Adobe Tag Manager and Google Tag Manager were found on its homepage.

What stores are similar to ASOS?

Depop, Vinted, Next Official Site: Online Fashion, Kids Clothes & Homeware, SHEIN UK and Sports Direct UK: Sports Shoes, Sportswear & Equipment, in the same Apparel niche at a similar traffic level.

Store profile

What is ASOS (asos.com)?

Name: What is ASOS (asos.com)?
Creator: AdLibrarySpy

ASOS (asos.com) is a Apparel store, based in United Kingdom, created in August 2020. SimilarWeb measured 72,818,544 visits to asos.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy has recorded 159 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Bazaarvoice and Klarna and carries 48 products.

Live store facts · read November 6, 2026

See the full ASOS dossier

Traffic

SimilarWeb measured 72,818,544 monthly visits to the exact host asos.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (26%), United States (19%) and France (9%).

Advertising on Meta

159 live Meta ads were running for asos.com when the index last counted, and AdLibrarySpy holds 818 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 48 products.

Apps: Afterpay, Bazaarvoice, Klarna, Microsoft 365, New Relic, OneTrust Cookie Consent, Optimizely and Sitecore CMS
Tracking pixels: Adobe Tag Manager and Google Tag Manager

Company and trust

ASOS was created in August 2020 and is based in United Kingdom.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

Depop (depop.com) — 73,130,531 monthly visits
Vinted (vinted.co.uk) — 43,065,703 monthly visits
Next Official Site: Online Fashion, Kids Clothes & Homeware (next.co.uk) — 36,615,461 monthly visits
SHEIN UK (shein.co.uk) — 24,647,280 monthly visits
Sports Direct UK: Sports Shoes, Sportswear & Equipment (sportsdirect.com) — 16,375,342 monthly visits
Debenhams (debenhams.com) — 15,039,383 monthly visits

Questions

How much traffic does asos.com get?: asos.com had 72,818,544 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.
Is ASOS running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 159 live Meta ads for asos.com in the Meta Ad Library.
When was ASOS created, and where is it based?: ASOS was created in 2020 and is based in United Kingdom.
Which tracking pixels does asos.com use?: Adobe Tag Manager and Google Tag Manager were found on its homepage.
What stores are similar to ASOS?: Depop, Vinted, Next Official Site: Online Fashion, Kids Clothes & Homeware, SHEIN UK and Sports Direct UK: Sports Shoes, Sportswear & Equipment, in the same Apparel niche at a similar traffic level.

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