How much traffic does aussieplay.com.au get?

aussieplay.com.au had 11,725 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 31% on the month before.

What platform is aussieplay.com.au built on?

aussieplay.com.au runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.

When was Aussie Play created, and where is it based?

Aussie Play was created in 2016 and is based in Australia.

Which tracking pixels does aussieplay.com.au use?

Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Triple Whale were found on its homepage.

What stores are similar to Aussie Play?

Homecraft Textiles: Australia's Largest Fabrics Store Online, The Yarn Bowl online store, Build-A-Bear Workshop, CraftOnline and Mont Marte Global, in the same Toys & Hobbies niche at a similar traffic level.

Store profile

What is Aussie Play (aussieplay.com.au)?

Name: What is Aussie Play (aussieplay.com.au)?
Creator: AdLibrarySpy

Aussie Play (aussieplay.com.au) is a Toys & Hobbies store on Shopify, based in Australia, created in December 2016. SimilarWeb measured 11,725 visits to aussieplay.com.au in Sep 2026. That was up 31% on the month before. AdLibrarySpy holds 29 of its Meta ads from the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 209 products.

Live store facts · read November 10, 2026

See the full Aussie Play dossier

Traffic

SimilarWeb measured 11,725 monthly visits to the exact host aussieplay.com.au in Sep 2026. That was up 31% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Australia (100%).

Advertising on Meta

AdLibrarySpy holds 29 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

aussieplay.com.au is built on Shopify.

Its storefront lists 209 products and an average price around A$2,152.83.

Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace and Klaviyo
Tracking pixels: Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Triple Whale

Company and trust

Aussie Play was created in December 2016 and is based in Australia.

Similar stores

Stores in the same Toys & Hobbies space at a comparable scale, by measured traffic:

Homecraft Textiles: Australia's Largest Fabrics Store Online (homecrafttextiles.com.au) — 107,882 monthly visits
The Yarn Bowl online store (theyarnbowl.com.au) — 108,303 monthly visits
Build-A-Bear Workshop (buildabear.com.au) — 121,341 monthly visits
CraftOnline (craftonline.com.au) — 122,413 monthly visits
Mont Marte Global (montmarte.com) — 127,970 monthly visits
Koodak Jeweller's Supplies (koodak.com.au) — 131,503 monthly visits

Questions

How much traffic does aussieplay.com.au get?: aussieplay.com.au had 11,725 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 31% on the month before.
What platform is aussieplay.com.au built on?: aussieplay.com.au runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Aussie Play created, and where is it based?: Aussie Play was created in 2016 and is based in Australia.
Which tracking pixels does aussieplay.com.au use?: Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Triple Whale were found on its homepage.
What stores are similar to Aussie Play?: Homecraft Textiles: Australia's Largest Fabrics Store Online, The Yarn Bowl online store, Build-A-Bear Workshop, CraftOnline and Mont Marte Global, in the same Toys & Hobbies niche at a similar traffic level.

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