How much traffic does avira.com get?

avira.com had 3,205,135 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before.

Is Avira Antivirus running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 2 live Meta ads for avira.com in the Meta Ad Library.

When was Avira Antivirus created, and where is it based?

Avira Antivirus was created in 2016 and is based in Germany.

Which tracking pixels does avira.com use?

Adobe Analytics, Adobe Tag Manager, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Avira Antivirus?

Laptops & Elektronik kaufst Du bei, Infineon Technologies, Ableton, Buhl Software and MPB, in the same Software niche at a similar traffic level.

Store profile

What is Avira Antivirus (avira.com)?

Name: What is Avira Antivirus (avira.com)?
Creator: AdLibrarySpy

Avira Antivirus (avira.com) is a Software store, based in Germany, created in December 2016. SimilarWeb measured 3,205,135 visits to avira.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs AWIN, Cookiebot and Microsoft 365 and carries 27 products.

Live store facts · read November 7, 2026

See the full Avira Antivirus dossier

Traffic

SimilarWeb measured 3,205,135 monthly visits to the exact host avira.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (34%), United States (12%) and Italy (8%).

Advertising on Meta

2 live Meta ads were running for avira.com when the index last counted. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 27 products.

Apps: AWIN, Cookiebot, Microsoft 365, OneTrust Cookie Consent, Pimcore, reCAPTCHA, Responsys and Tealium
Tracking pixels: Adobe Analytics, Adobe Tag Manager, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Avira Antivirus was created in December 2016 and is based in Germany.

Similar stores

Stores in the same Software space at a comparable scale, by measured traffic:

Laptops & Elektronik kaufst Du bei (notebooksbilliger.de) — 2,605,413 monthly visits
Infineon Technologies (infineon.com) — 2,308,305 monthly visits
Ableton (ableton.com) — 2,134,672 monthly visits
Buhl Software (buhl.de) — 2,002,896 monthly visits
MPB (mpb.com) — 5,554,085 monthly visits
Geizhals Preisvergleich Deutschland (geizhals.de) — 5,855,895 monthly visits

Questions

How much traffic does avira.com get?: avira.com had 3,205,135 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before.
Is Avira Antivirus running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 2 live Meta ads for avira.com in the Meta Ad Library.
When was Avira Antivirus created, and where is it based?: Avira Antivirus was created in 2016 and is based in Germany.
Which tracking pixels does avira.com use?: Adobe Analytics, Adobe Tag Manager, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Avira Antivirus?: Laptops & Elektronik kaufst Du bei, Infineon Technologies, Ableton, Buhl Software and MPB, in the same Software niche at a similar traffic level.

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