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Store profile

What is AW LAB (aw-lab.com)?

AW LAB (aw-lab.com) is a Athletic Apparel store, based in Italy, created in December 2016. SimilarWeb measured 475,293 visits to aw-lab.com in Sep 2026. That was down 9% on the month before. AdLibrarySpy has recorded 4 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, CQuotient and Mimecast Email Security and carries 5,256 products.

Live store facts · read November 3, 2026

See the full AW LAB dossier

Traffic

SimilarWeb measured 475,293 monthly visits to the exact host aw-lab.com in Sep 2026. That was down 9% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Italy (68%), Spain (23%) and Indonesia (1%).

Advertising on Meta

4 live Meta ads were running for aw-lab.com when the index last counted, and AdLibrarySpy holds 4 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 5,256 products.

  • Apps: Adyen Online Payments, CQuotient, Mimecast Email Security, Salesforce and Visual Website Optimizer
  • Tracking pixels: Google Tag Manager

Company and trust

AW LAB was created in December 2016 and is based in Italy.

Similar stores

Stores in the same Athletic Apparel space at a comparable scale, by measured traffic:

  • Primadonna (primadonnacollection.com) — 539,452 monthly visits
  • Furla (furla.com) — 542,048 monthly visits
  • FW 26-27 Collection (doppelganger.it) — 556,368 monthly visits
  • Harmont & Blaine Sito Ufficiale (harmontblaine.com) — 399,342 monthly visits
  • TWINSET Milano (twinset.com) — 382,646 monthly visits
  • Loro Piana International Official Site (ii.loropiana.com) — 361,267 monthly visits

Questions

How much traffic does aw-lab.com get?
aw-lab.com had 475,293 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 9% on the month before.
Is AW LAB running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 4 live Meta ads for aw-lab.com in the Meta Ad Library.
When was AW LAB created, and where is it based?
AW LAB was created in 2016 and is based in Italy.
Which tracking pixels does aw-lab.com use?
Google Tag Manager was found on its homepage.
What stores are similar to AW LAB?
Primadonna, Furla, FW 26-27 Collection, Harmont & Blaine Sito Ufficiale and TWINSET Milano, in the same Athletic Apparel niche at a similar traffic level.
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