How much traffic does babbel.com get?

babbel.com had 2,736,953 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before.

Is Babbel running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 45 live Meta ads for babbel.com in the Meta Ad Library.

When was Babbel created, and where is it based?

Babbel was created in 2016 and is based in Germany.

What stores are similar to Babbel?

Westermann, PONS WÃ¶rterbuch, AAFP, Jones & Bartlett Learning and Jostens, in the same Languages niche at a similar traffic level.

Store profile

What is Babbel (babbel.com)?

Name: What is Babbel (babbel.com)?
Creator: AdLibrarySpy

Babbel (babbel.com) is a Languages store, based in Germany, created in December 2016. SimilarWeb measured 2,736,953 visits to babbel.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy has recorded 45 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Contentful, Emarsys and Google Workspace and carries 5 products.

Live store facts · read November 1, 2026

See the full Babbel dossier

Traffic

SimilarWeb measured 2,736,953 monthly visits to the exact host babbel.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (34%), Germany (17%) and Italy (7%).

Advertising on Meta

45 live Meta ads were running for babbel.com when the index last counted, and AdLibrarySpy holds 55 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 5 products.

Apps: Contentful, Emarsys, Google Workspace, Next.js, OneTrust Cookie Consent, Trustpilot and YouTube Player

Company and trust

Babbel was created in December 2016 and is based in Germany.

Similar stores

Stores in the same Languages space at a comparable scale, by measured traffic:

Westermann (westermann.de) — 2,675,938 monthly visits
PONS WÃ¶rterbuch (de.pons.com) — 2,520,845 monthly visits
AAFP (aafp.org) — 2,452,271 monthly visits
Jones & Bartlett Learning (jblearning.com) — 2,385,748 monthly visits
Jostens (jostens.com) — 3,242,844 monthly visits
7Sage LSAT Prep Courses (7sage.com) — 3,409,255 monthly visits

Questions

How much traffic does babbel.com get?: babbel.com had 2,736,953 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before.
Is Babbel running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 45 live Meta ads for babbel.com in the Meta Ad Library.
When was Babbel created, and where is it based?: Babbel was created in 2016 and is based in Germany.
What stores are similar to Babbel?: Westermann, PONS WÃ¶rterbuch, AAFP, Jones & Bartlett Learning and Jostens, in the same Languages niche at a similar traffic level.

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