How much traffic does babyletto.com get?

babyletto.com had 401,072 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.

Is Babyletto running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 227 live Meta ads for babyletto.com in the Meta Ad Library.

What platform is babyletto.com built on?

babyletto.com runs on Shopify. Apps detected on its homepage include Affirm, Afterpay, Aftership, Apple Pay and Arrive.

When was Babyletto created, and where is it based?

Babyletto was created in 2016 and is based in United States.

Which tracking pixels does babyletto.com use?

Amplitude, AppLovin AXON Pixel, Blotout, Facebook Pixel, FullStory and Google Adsense were found on its homepage.

What stores are similar to Babyletto?

ECOVACS RO, Our Place, Goose Creek Candle Company, Frost Buddy and Cozy Earth, in the same Family niche at a similar traffic level.

Store profile

What is Babyletto (babyletto.com)?

Name: What is Babyletto (babyletto.com)?
Creator: AdLibrarySpy

Babyletto (babyletto.com) is a Family store on Shopify, based in United States, created in December 2016. SimilarWeb measured 401,072 visits to babyletto.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy has recorded 227 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Affirm, Afterpay and Aftership and carries 281 products.

Live store facts · read November 7, 2026

See the full Babyletto dossier

Traffic

SimilarWeb measured 401,072 monthly visits to the exact host babyletto.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (93%), Canada (2%) and Brazil (1%).

Advertising on Meta

227 live Meta ads were running for babyletto.com when the index last counted, and AdLibrarySpy holds 157 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

babyletto.com is built on Shopify.

Its storefront lists 281 products and an average price around $379.25.

Apps: Affirm, Afterpay, Aftership, Apple Pay, Arrive, Attentive, Cloudflare and Cloudflare CDN
Tracking pixels: Amplitude, AppLovin AXON Pixel, Blotout, Facebook Pixel, FullStory, Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Babyletto was created in December 2016 and is based in United States.

Similar stores

Stores in the same Family space at a comparable scale, by measured traffic:

ECOVACS RO (ecovacs.com) — 1,388,198 monthly visits
Our Place (fromourplace.com) — 1,397,360 monthly visits
Goose Creek Candle Company (goosecreek.com) — 1,461,240 monthly visits
Frost Buddy (frostbuddy.com) — 1,468,904 monthly visits
Cozy Earth (cozyearth.com) — 1,553,890 monthly visits
Thuma (thuma.co) — 1,579,133 monthly visits

Questions

How much traffic does babyletto.com get?: babyletto.com had 401,072 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.
Is Babyletto running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 227 live Meta ads for babyletto.com in the Meta Ad Library.
What platform is babyletto.com built on?: babyletto.com runs on Shopify. Apps detected on its homepage include Affirm, Afterpay, Aftership, Apple Pay and Arrive.
When was Babyletto created, and where is it based?: Babyletto was created in 2016 and is based in United States.
Which tracking pixels does babyletto.com use?: Amplitude, AppLovin AXON Pixel, Blotout, Facebook Pixel, FullStory and Google Adsense were found on its homepage.
What stores are similar to Babyletto?: ECOVACS RO, Our Place, Goose Creek Candle Company, Frost Buddy and Cozy Earth, in the same Family niche at a similar traffic level.

Track babyletto.com

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free