How much traffic does based.com get?

based.com had 1,502,036 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.

Is BASED running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 8 live Meta ads for based.com in the Meta Ad Library.

What platform is based.com built on?

based.com runs on Shopify. Apps detected on its homepage include Address Validator, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.

When was BASED created, and where is it based?

BASED was created in 2023 and is based in United States.

Which tracking pixels does based.com use?

AppLovin AXON Pixel, Elevar, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to BASED?

Clinique®, Forge Men®, Jones Road Beauty, WONDERSKIN and Dolce Vita® Official Site, in the same Hair Care niche at a similar traffic level.

Store profile

What is BASED (based.com)?

Name: What is BASED (based.com)?
Creator: AdLibrarySpy

BASED (based.com) is a Hair Care store on Shopify, based in United States, created in November 2023. SimilarWeb measured 1,502,036 visits to based.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy has recorded 8 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Address Validator, Apple Pay and Arrive and carries 50 products.

Live store facts · read October 29, 2026

See the full BASED dossier

Traffic

SimilarWeb measured 1,502,036 monthly visits to the exact host based.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (33%), United Kingdom (11%) and Canada (6%).

Advertising on Meta

8 live Meta ads were running for based.com when the index last counted. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

based.com is built on Shopify.

Its storefront lists 50 products and an average price around $49.69.

Apps: Address Validator, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Faire, Fairing and GoAffPro
Tracking pixels: AppLovin AXON Pixel, Elevar, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and TikTok Pixel

Company and trust

BASED was created in November 2023 and is based in United States.

Similar stores

Stores in the same Hair Care space at a comparable scale, by measured traffic:

Clinique® (clinique.com) — 2,167,916 monthly visits
Forge Men® (try-forge.com) — 2,169,307 monthly visits
Jones Road Beauty (jonesroadbeauty.com) — 2,169,774 monthly visits
WONDERSKIN (wonderskin.com) — 2,331,766 monthly visits
Dolce Vita® Official Site (dolcevita.com) — 2,392,011 monthly visits
Thrive Causemetics Makeup & Bigger Than Beauty Skincare (thrivecausemetics.com) — 2,394,163 monthly visits

Questions

How much traffic does based.com get?: based.com had 1,502,036 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.
Is BASED running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 8 live Meta ads for based.com in the Meta Ad Library.
What platform is based.com built on?: based.com runs on Shopify. Apps detected on its homepage include Address Validator, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was BASED created, and where is it based?: BASED was created in 2023 and is based in United States.
Which tracking pixels does based.com use?: AppLovin AXON Pixel, Elevar, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to BASED?: Clinique®, Forge Men®, Jones Road Beauty, WONDERSKIN and Dolce Vita® Official Site, in the same Hair Care niche at a similar traffic level.

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