How much traffic does bellroy.com get?

bellroy.com had 2,619,151 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.

Is Bellroy running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 146 live Meta ads for bellroy.com in the Meta Ad Library.

When was Bellroy created, and where is it based?

Bellroy was created in 2016 and is based in Australia.

Which tracking pixels does bellroy.com use?

Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and LinkedIn Insight Tag were found on its homepage.

What stores are similar to Bellroy?

Roku, Digital Cameras, Lenses, Pro Audio, Video, Instruments from Adorama, Smarter Living, Swappa and What Hi-Fi?, in the same Mobile & Wireless Accessories niche at a similar traffic level.

Store profile

What is Bellroy (bellroy.com)?

Name: What is Bellroy (bellroy.com)?
Creator: AdLibrarySpy

Bellroy (bellroy.com) is a Mobile & Wireless Accessories store, based in Australia, created in December 2016. SimilarWeb measured 2,619,151 visits to bellroy.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy has recorded 146 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudfront CDN, Cloudinary and Google Workspace and carries 171 products.

Live store facts · read November 1, 2026

See the full Bellroy dossier

Traffic

SimilarWeb measured 2,619,151 monthly visits to the exact host bellroy.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (41%), Australia (10%) and Canada (7%).

Advertising on Meta

146 live Meta ads were running for bellroy.com when the index last counted, and AdLibrarySpy holds 146 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 171 products.

Apps: Cloudfront CDN, Cloudinary, Google Workspace, Klaviyo, LinkShare, Skai and Steelhouse
Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, LinkedIn Insight Tag and Pinterest Pixel

Company and trust

Bellroy was created in December 2016 and is based in Australia.

It holds a 4.6-star rating across 1,939 reviews.

Similar stores

Stores in the same Mobile & Wireless Accessories space at a comparable scale, by measured traffic:

Roku (channelstore.roku.com) — 2,638,458 monthly visits
Digital Cameras, Lenses, Pro Audio, Video, Instruments from Adorama (adorama.com) — 2,942,064 monthly visits
Smarter Living (t3.com) — 2,256,987 monthly visits
Swappa (swappa.com) — 3,064,189 monthly visits
What Hi-Fi? (whathifi.com) — 3,158,058 monthly visits
Insta360 Official Store (store.insta360.com) — 3,264,268 monthly visits

Questions

How much traffic does bellroy.com get?: bellroy.com had 2,619,151 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.
Is Bellroy running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 146 live Meta ads for bellroy.com in the Meta Ad Library.
When was Bellroy created, and where is it based?: Bellroy was created in 2016 and is based in Australia.
Which tracking pixels does bellroy.com use?: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and LinkedIn Insight Tag were found on its homepage.
What stores are similar to Bellroy?: Roku, Digital Cameras, Lenses, Pro Audio, Video, Instruments from Adorama, Smarter Living, Swappa and What Hi-Fi?, in the same Mobile & Wireless Accessories niche at a similar traffic level.

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