How much traffic does benefitcosmetics.com get?

benefitcosmetics.com had 563,856 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 11% on the month before.

Is Benefit Cosmetics running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 64 live Meta ads for benefitcosmetics.com in the Meta Ad Library.

When was Benefit Cosmetics created, and where is it based?

Benefit Cosmetics was created in 2016 and is based in United States.

Which tracking pixels does benefitcosmetics.com use?

Google Tag Manager was found on its homepage.

What stores are similar to Benefit Cosmetics?

SalonCentric, Valentino Beauty, Sisley Paris, CLARINS® : Best Skin Care, Makeup, Face & Body Creams and Cetaphil US, in the same Make-Up & Cosmetics niche at a similar traffic level.

Store profile

What is Benefit Cosmetics (benefitcosmetics.com)?

Name: What is Benefit Cosmetics (benefitcosmetics.com)?
Creator: AdLibrarySpy

Benefit Cosmetics (benefitcosmetics.com) is a Make-Up & Cosmetics store, based in United States, created in December 2016. SimilarWeb measured 563,856 visits to benefitcosmetics.com in Sep 2026. That was down 11% on the month before. AdLibrarySpy has recorded 64 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Apple Pay and Bambuser and carries 82 products.

Live store facts · read November 10, 2026

See the full Benefit Cosmetics dossier

Traffic

SimilarWeb measured 563,856 monthly visits to the exact host benefitcosmetics.com in Sep 2026. That was down 11% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (40%), United Kingdom (12%) and Germany (6%).

Advertising on Meta

64 live Meta ads were running for benefitcosmetics.com when the index last counted, and AdLibrarySpy holds 46 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 82 products.

Apps: Adyen Online Payments, Apple Pay, Bambuser, CQuotient, Dynamic Yield, Forter, Klarna and PowerReviews
Tracking pixels: Google Tag Manager

Company and trust

Benefit Cosmetics was created in December 2016 and is based in United States.

Similar stores

Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:

SalonCentric (saloncentric.com) — 665,602 monthly visits
Valentino Beauty (valentino-beauty.us) — 694,226 monthly visits
Sisley Paris (sisley-paris.com) — 456,498 monthly visits
CLARINS® : Best Skin Care, Makeup, Face & Body Creams (clarinsusa.com) — 697,139 monthly visits
Cetaphil US (cetaphil.com) — 416,680 monthly visits
Mary Kay® (marykay.com) — 808,647 monthly visits

Questions

How much traffic does benefitcosmetics.com get?: benefitcosmetics.com had 563,856 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 11% on the month before.
Is Benefit Cosmetics running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 64 live Meta ads for benefitcosmetics.com in the Meta Ad Library.
When was Benefit Cosmetics created, and where is it based?: Benefit Cosmetics was created in 2016 and is based in United States.
Which tracking pixels does benefitcosmetics.com use?: Google Tag Manager was found on its homepage.
What stores are similar to Benefit Cosmetics?: SalonCentric, Valentino Beauty, Sisley Paris, CLARINS® : Best Skin Care, Makeup, Face & Body Creams and Cetaphil US, in the same Make-Up & Cosmetics niche at a similar traffic level.

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