How much traffic does bilka.dk get?

bilka.dk had 2,545,133 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 24% on the month before.

Is Bilka running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 46 live Meta ads for bilka.dk in the Meta Ad Library.

When was Bilka created, and where is it based?

Bilka was created in 2016 and is based in Denmark.

Which tracking pixels does bilka.dk use?

Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel were found on its homepage.

What stores are similar to Bilka?

LEGO® Education, BR.dk, Gucca.dk, Tekla Fabrics and Jollyroom.dk, in the same Building Toys niche at a similar traffic level.

Store profile

What is Bilka (bilka.dk)?

Name: What is Bilka (bilka.dk)?
Creator: AdLibrarySpy

Bilka (bilka.dk) is a Building Toys store, based in Denmark, created in December 2016. SimilarWeb measured 2,545,133 visits to bilka.dk in Sep 2026. That was down 24% on the month before. AdLibrarySpy has recorded 46 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudfront CDN, Emarsys and Microsoft 365 and carries 45,399 products.

Live store facts · read November 4, 2026

See the full Bilka dossier

Traffic

SimilarWeb measured 2,545,133 monthly visits to the exact host bilka.dk in Sep 2026. That was down 24% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Denmark (96%), United States (1%) and Norway (1%).

Advertising on Meta

46 live Meta ads were running for bilka.dk when the index last counted, and AdLibrarySpy holds 46 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 45,399 products.

Apps: Cloudfront CDN, Emarsys, Microsoft 365, Nuxt, ProfitMetrics, Usercentrics and Zendesk
Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and TikTok Pixel

Company and trust

Bilka was created in December 2016 and is based in Denmark.

Similar stores

Stores in the same Building Toys space at a comparable scale, by measured traffic:

LEGO® Education (education.lego.com) — 812,977 monthly visits
BR.dk (br.dk) — 706,670 monthly visits
Gucca.dk (gucca.dk) — 365,691 monthly visits
Tekla Fabrics (teklafabrics.com) — 259,226 monthly visits
Jollyroom.dk (jollyroom.dk) — 214,180 monthly visits
Rito.dk (rito.dk) — 161,041 monthly visits

Questions

How much traffic does bilka.dk get?: bilka.dk had 2,545,133 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 24% on the month before.
Is Bilka running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 46 live Meta ads for bilka.dk in the Meta Ad Library.
When was Bilka created, and where is it based?: Bilka was created in 2016 and is based in Denmark.
Which tracking pixels does bilka.dk use?: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel were found on its homepage.
What stores are similar to Bilka?: LEGO® Education, BR.dk, Gucca.dk, Tekla Fabrics and Jollyroom.dk, in the same Building Toys niche at a similar traffic level.

Track bilka.dk

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free