Follow me on X. @sangngqang

Store profile

What is Blue Buffalo (bluebuffalo.com)?

Blue Buffalo (bluebuffalo.com) is a Dogs store, based in United States, created in December 2020. SimilarWeb measured 1,071,924 visits to bluebuffalo.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy has recorded 112 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs ABTasty, Branch and Cloudflare and carries 186 products.

Live store facts · read November 6, 2026

See the full Blue Buffalo dossier

Traffic

SimilarWeb measured 1,071,924 monthly visits to the exact host bluebuffalo.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (82%), Canada (5%) and Japan (2%).

Advertising on Meta

112 live Meta ads were running for bluebuffalo.com when the index last counted, and AdLibrarySpy holds 369 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 186 products.

  • Apps: ABTasty, Branch, Cloudflare, Cloudflare CDN, Facebook SDK, OneTrust Cookie Consent, reCAPTCHA and Salesforce Live Agent
  • Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar, Pinterest Pixel and The Trade Desk

Company and trust

Blue Buffalo was created in December 2020 and is based in United States.

Similar stores

Stores in the same Dogs space at a comparable scale, by measured traffic:

  • Trupanion (trupanion.com) — 1,086,907 monthly visits
  • Wag! (wagwalking.com) — 1,103,810 monthly visits
  • Equestrian News, Sport & Training Advice from Horse & Hound (horseandhound.co.uk) — 1,199,669 monthly visits
  • Clinic HQ (clinichq.com) — 1,232,485 monthly visits
  • PuppySpot (puppyspot.com) — 914,186 monthly visits
  • Pet Insurance (fetchpet.com) — 855,984 monthly visits

Questions

How much traffic does bluebuffalo.com get?
bluebuffalo.com had 1,071,924 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.
Is Blue Buffalo running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 112 live Meta ads for bluebuffalo.com in the Meta Ad Library.
When was Blue Buffalo created, and where is it based?
Blue Buffalo was created in 2020 and is based in United States.
Which tracking pixels does bluebuffalo.com use?
Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Hotjar were found on its homepage.
What stores are similar to Blue Buffalo?
Trupanion, Wag!, Equestrian News, Sport & Training Advice from Horse & Hound, Clinic HQ and PuppySpot, in the same Dogs niche at a similar traffic level.
Track bluebuffalo.com

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free