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Store profile

What is Bluefly (bluefly.com)?

Bluefly (bluefly.com) is a Women's Clothing store on Shopify, based in United States, created in October 2018. SimilarWeb measured 234,933 visits to bluefly.com in Sep 2026. That was up 18% on the month before. Its storefront runs Afterpay, Apple Pay and Arrive and carries 25,001 products.

Live store facts · read November 6, 2026

See the full Bluefly dossier

Traffic

SimilarWeb measured 234,933 monthly visits to the exact host bluefly.com in Sep 2026. That was up 18% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (93%), Canada (1%) and Brazil (1%).

Platform and tech stack

bluefly.com is built on Shopify.

Its storefront lists 25,001 products and an average price around $564.61.

  • Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Freshchat, Freshdesk and Google Pay
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Microsoft Clarity and Pinterest Pixel

Company and trust

Bluefly was created in October 2018 and is based in United States.

Similar stores

Stores in the same Women's Clothing space at a comparable scale, by measured traffic:

  • Altra Running US (altrarunning.com) — 3,165,386 monthly visits
  • SPANX (spanx.com) — 3,177,979 monthly visits
  • Dolls Kill (dollskill.com) — 3,289,728 monthly visits
  • Teddy Baldassarre (teddybaldassarre.com) — 3,314,372 monthly visits
  • Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids (tecovas.com) — 3,390,581 monthly visits
  • 32 Degrees (32degrees.com) — 3,397,528 monthly visits

Questions

How much traffic does bluefly.com get?
bluefly.com had 234,933 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 18% on the month before.
What platform is bluefly.com built on?
bluefly.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Bluefly created, and where is it based?
Bluefly was created in 2018 and is based in United States.
Which tracking pixels does bluefly.com use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Microsoft Clarity and Pinterest Pixel were found on its homepage.
What stores are similar to Bluefly?
Altra Running US, SPANX, Dolls Kill, Teddy Baldassarre and Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids, in the same Women's Clothing niche at a similar traffic level.
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