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Store profile

What is Blu Essentials (bluessentials.in)?

Blu Essentials (bluessentials.in) is a Make-Up & Cosmetics store on Shopify, based in India, created in January 2022. SimilarWeb measured 8,447 visits to bluessentials.in in Sep 2026. That was down 56% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Arrive, Cloudflare and Cloudflare CDN and carries 47 products.

Live store facts · read November 4, 2026

See the full Blu Essentials dossier

Traffic

SimilarWeb measured 8,447 monthly visits to the exact host bluessentials.in in Sep 2026. That was down 56% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from India (100%).

Advertising on Meta

2 live Meta ads were running for bluessentials.in when the index last counted, and AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

bluessentials.in is built on Shopify.

Its storefront lists 47 products and an average price around ₹763.95.

  • Apps: Arrive, Cloudflare, Cloudflare CDN, GoDaddy Email, Sendinblue and YouTube Player
  • Tracking pixels: Google Adsense and Google Ads Pixel

Company and trust

Blu Essentials was created in January 2022 and is based in India.

Similar stores

Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:

  • Perfumes by Janta Shoppe (perfumesbyjs.com) — 81,795 monthly visits
  • Aminu Skincare (aminu.life) — 81,826 monthly visits
  • HERBAL CURE (herbalcure.com.co) — 82,421 monthly visits
  • Menhood® Grooming (menhood.in) — 82,710 monthly visits
  • Charmacy (charmacyworld.com) — 82,723 monthly visits
  • Nature's Shadow (natureshadow.com) — 83,005 monthly visits

Questions

How much traffic does bluessentials.in get?
bluessentials.in had 8,447 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 56% on the month before.
Is Blu Essentials running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 2 live Meta ads for bluessentials.in in the Meta Ad Library.
What platform is bluessentials.in built on?
bluessentials.in runs on Shopify. Apps detected on its homepage include Arrive, Cloudflare, Cloudflare CDN, GoDaddy Email and Sendinblue.
When was Blu Essentials created, and where is it based?
Blu Essentials was created in 2022 and is based in India.
Which tracking pixels does bluessentials.in use?
Google Adsense and Google Ads Pixel were found on its homepage.
What stores are similar to Blu Essentials?
Perfumes by Janta Shoppe, Aminu Skincare, HERBAL CURE, Menhood® Grooming and Charmacy, in the same Make-Up & Cosmetics niche at a similar traffic level.
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