Store profile
What is Build-A-Bear Workshop® (buildabear.com)?
Build-A-Bear Workshop® (buildabear.com) is a Stuffed Toys store, based in United States, created in December 2016. SimilarWeb measured 3,236,700 visits to buildabear.com in Sep 2026. That was down 33% on the month before. AdLibrarySpy has recorded 67 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs ABTasty, Apple Pay and Attentive and carries 164 products.
Live store facts · read November 3, 2026
See the full Build-A-Bear Workshop® dossierTraffic
SimilarWeb measured 3,236,700 monthly visits to the exact host buildabear.com in Sep 2026. That was down 33% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (84%), Canada (6%) and Mexico (1%).
Advertising on Meta
67 live Meta ads were running for buildabear.com when the index last counted, and AdLibrarySpy holds 188 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
Its storefront lists 164 products.
- Apps: ABTasty, Apple Pay, Attentive, Bazaarvoice, Cloudflare, Contentsquare, Cookiebot and CQuotient
- Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel, Reddit Pixel and Snap Pixel
Company and trust
Build-A-Bear Workshop® was created in December 2016 and is based in United States.
Similar stores
Stores in the same Stuffed Toys space at a comparable scale, by measured traffic:
- Tiffany & Co. US (tiffany.com) — 3,704,920 monthly visits
- Cricut Shop (cricut.com) — 5,044,964 monthly visits
- Funko Official Store, Home of Pop! Vinyl, Personalized Pops! (funko.com) — 5,597,669 monthly visits
- The Leader in Radio Control (horizonhobby.com) — 1,312,004 monthly visits
- Fire Mountain Gems and Beads (firemountaingems.com) — 994,642 monthly visits
- Bramble Berry® (brambleberry.com) — 339,697 monthly visits
Questions
- How much traffic does buildabear.com get?
- buildabear.com had 3,236,700 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 33% on the month before.
- Is Build-A-Bear Workshop® running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 67 live Meta ads for buildabear.com in the Meta Ad Library.
- When was Build-A-Bear Workshop® created, and where is it based?
- Build-A-Bear Workshop® was created in 2016 and is based in United States.
- Which tracking pixels does buildabear.com use?
- Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel were found on its homepage.
- What stores are similar to Build-A-Bear Workshop®?
- Tiffany & Co. US, Cricut Shop, Funko Official Store, Home of Pop! Vinyl, Personalized Pops!, The Leader in Radio Control and Fire Mountain Gems and Beads, in the same Stuffed Toys niche at a similar traffic level.
Related
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