How much traffic does calm.com get?

calm.com had 2,570,524 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before.

Is Calm running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 54 live Meta ads for calm.com in the Meta Ad Library.

When was Calm created, and where is it based?

Calm was created in 2016 and is based in United States.

Which tracking pixels does calm.com use?

Amplitude, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Analytics were found on its homepage.

What stores are similar to Calm?

Easiest Online SignUp Sheets, minted.com, Liven, Lifeway and Catholic Faith, Beliefs, & Prayers, in the same Anxiety & Stress niche at a similar traffic level.

Store profile

What is Calm (calm.com)?

Name: What is Calm (calm.com)?
Creator: AdLibrarySpy

Calm (calm.com) is a Anxiety & Stress store, based in United States, created in December 2016. SimilarWeb measured 2,570,524 visits to calm.com in Sep 2026. That was down 10% on the month before. AdLibrarySpy has recorded 54 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs AppsFlyer, CookieYes and Google Workspace and carries 18 products.

Live store facts · read October 30, 2026

See the full Calm dossier

Traffic

SimilarWeb measured 2,570,524 monthly visits to the exact host calm.com in Sep 2026. That was down 10% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (55%), United Kingdom (7%) and Canada (4%).

Advertising on Meta

54 live Meta ads were running for calm.com when the index last counted, and AdLibrarySpy holds 470 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 18 products.

Apps: AppsFlyer, CookieYes, Google Workspace, Impact, Next.js, reCAPTCHA and Rokt
Tracking pixels: Amplitude, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Tag Manager and Twitter Pixel

Company and trust

Calm was created in December 2016 and is based in United States.

Similar stores

Stores in the same Anxiety & Stress space at a comparable scale, by measured traffic:

Easiest Online SignUp Sheets (signup.com) — 2,479,146 monthly visits
minted.com (minted.com) — 2,793,426 monthly visits
Liven (theliven.com) — 2,824,452 monthly visits
Lifeway (lifeway.com) — 2,261,516 monthly visits
Catholic Faith, Beliefs, & Prayers (catholic.com) — 2,256,507 monthly visits
Creative Commons (creativecommons.org) — 2,984,698 monthly visits

Questions

How much traffic does calm.com get?: calm.com had 2,570,524 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before.
Is Calm running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 54 live Meta ads for calm.com in the Meta Ad Library.
When was Calm created, and where is it based?: Calm was created in 2016 and is based in United States.
Which tracking pixels does calm.com use?: Amplitude, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Analytics were found on its homepage.
What stores are similar to Calm?: Easiest Online SignUp Sheets, minted.com, Liven, Lifeway and Catholic Faith, Beliefs, & Prayers, in the same Anxiety & Stress niche at a similar traffic level.

Track calm.com

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free