Store profile
What is Carter's: Baby, Toddler, and Children's Clothes (carters.com)?
Carter's: Baby, Toddler, and Children's Clothes (carters.com) is a Family store, based in United States, created in May 2018. SimilarWeb measured 12,257,446 visits to carters.com in Sep 2026. That was up 6% on the month before. AdLibrarySpy has recorded 201 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Attentive and carries 14,832 products.
Live store facts · read October 31, 2026
See the full Carter's: Baby, Toddler, and Children's Clothes dossierTraffic
SimilarWeb measured 12,257,446 monthly visits to the exact host carters.com in Sep 2026. That was up 6% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (93%), Canada (1%) and Brazil (1%).
Advertising on Meta
201 live Meta ads were running for carters.com when the index last counted, and AdLibrarySpy holds 375 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
Its storefront lists 14,832 products.
- Apps: Afterpay, Apple Pay, Attentive, Bazaarvoice, Cloudflare, Cloudflare CDN, Constructor.io and Contentful
- Tracking pixels: Adobe Analytics, Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager
Company and trust
Carter's: Baby, Toddler, and Children's Clothes was created in May 2018 and is based in United States.
Similar stores
Stores in the same Family space at a comparable scale, by measured traffic:
- World Market (worldmarket.com) — 10,338,274 monthly visits
- SharkNinja (sharkninja.com) — 8,966,997 monthly visits
- Ashley (ashleyfurniture.com) — 21,590,446 monthly visits
- Floor & Decor: High Quality Flooring and Tile (flooranddecor.com) — 5,471,995 monthly visits
- Acme Tools (acmetools.com) — 4,404,082 monthly visits
- NFM (nfm.com) — 2,611,581 monthly visits
Questions
- How much traffic does carters.com get?
- carters.com had 12,257,446 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 6% on the month before.
- Is Carter's: Baby, Toddler, and Children's Clothes running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 201 live Meta ads for carters.com in the Meta Ad Library.
- When was Carter's: Baby, Toddler, and Children's Clothes created, and where is it based?
- Carter's: Baby, Toddler, and Children's Clothes was created in 2018 and is based in United States.
- Which tracking pixels does carters.com use?
- Adobe Analytics, Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Adsense and Google Ads Pixel were found on its homepage.
- What stores are similar to Carter's: Baby, Toddler, and Children's Clothes?
- World Market, SharkNinja, Ashley, Floor & Decor: High Quality Flooring and Tile and Acme Tools, in the same Family niche at a similar traffic level.
Related
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