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Store profile

What is Coleman's Military Surplus (colemans.com)?

Coleman's Military Surplus (colemans.com) is a Military store, based in United States, created in December 2016. SimilarWeb measured 90,007 visits to colemans.com in Sep 2026. That was down 16% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Algolia, Braintree and Cloudflare and carries 839 products.

Live store facts · read November 4, 2026

See the full Coleman's Military Surplus dossier

Traffic

SimilarWeb measured 90,007 monthly visits to the exact host colemans.com in Sep 2026. That was down 16% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (85%), Canada (2%) and Spain (2%).

Advertising on Meta

2 live Meta ads were running for colemans.com when the index last counted, and AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 839 products.

  • Apps: Algolia, Braintree, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace, Klaviyo and Mailchimp
  • Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4, Google Tag Manager and OpenAI Tracking Pixel

Company and trust

Coleman's Military Surplus was created in December 2016 and is based in United States.

Similar stores

Stores in the same Military space at a comparable scale, by measured traffic:

  • Helikon-Tex (helikon-tex.us) — 89,227 monthly visits
  • IndustrialSafety.com (industrialsafety.com) — 88,655 monthly visits
  • Justrite (justrite.com) — 93,793 monthly visits
  • GT Distributors (gtdist.com) — 81,274 monthly visits
  • Safety Signs, Tags, Labels (compliancesigns.com) — 79,267 monthly visits
  • IAFC (iafc.org) — 75,992 monthly visits

Questions

How much traffic does colemans.com get?
colemans.com had 90,007 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 16% on the month before.
Is Coleman's Military Surplus running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 2 live Meta ads for colemans.com in the Meta Ad Library.
When was Coleman's Military Surplus created, and where is it based?
Coleman's Military Surplus was created in 2016 and is based in United States.
Which tracking pixels does colemans.com use?
Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Analytics 4 were found on its homepage.
What stores are similar to Coleman's Military Surplus?
Helikon-Tex, IndustrialSafety.com, Justrite, GT Distributors and Safety Signs, Tags, Labels, in the same Military niche at a similar traffic level.
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