What is SHEIN (de.shein.com)?

Traffic

SimilarWeb measured 1,246,009 monthly visits to the exact host de.shein.com in Sep 2026. That was down 18% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (85%), United States (6%) and Luxembourg (2%).

Advertising on Meta

AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 9,837 products.

• Apps: Apple Pay, Emarsys, Facebook SDK and Next.js

Company and trust

SHEIN was created in December 2016 and is based in Germany.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

• ABOUT YOU (en.aboutyou.de) — 1,254,154 monthly visits
• GLAMOUR gibt Frauen eine Stimme! (glamour.de) — 1,286,961 monthly visits
• Damen- und Herrenmode auf Walbusch.de bestellen (walbusch.de) — 1,187,326 monthly visits
• PUMA.com (ca.puma.com) — 1,180,867 monthly visits
• Tommy Hilfiger® Deutschland (de.tommy.com) — 1,138,145 monthly visits
• Naturmode (hessnatur.com) — 1,370,988 monthly visits

Questions

How much traffic does de.shein.com get?

de.shein.com had 1,246,009 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 18% on the month before.

When was SHEIN created, and where is it based?

SHEIN was created in 2016 and is based in Germany.

What stores are similar to SHEIN?

ABOUT YOU, GLAMOUR gibt Frauen eine Stimme!, Damen- und Herrenmode auf Walbusch.de bestellen, PUMA.com and Tommy Hilfiger® Deutschland, in the same Apparel niche at a similar traffic level.

Related

• What is ABOUT YOU?
• What is GLAMOUR gibt Frauen eine Stimme!?
• What is Damen- und Herrenmode auf Walbusch.de bestellen?
• What is PUMA.com?
• What is Tommy Hilfiger® Deutschland?
• What is Naturmode?
• Full dossier
• All answers