How much traffic does decathlon.com get?

decathlon.com had 6,265,190 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 15% on the month before.

Is Decathlon America running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 2 live Meta ads for decathlon.com in the Meta Ad Library.

What platform is decathlon.com built on?

decathlon.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Easysize.

When was Decathlon America created, and where is it based?

Decathlon America was created in 2018 and is based in United States.

Which tracking pixels does decathlon.com use?

Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Microsoft Clarity were found on its homepage.

What stores are similar to Decathlon America?

New Era, FIGS, The Fleece Company, Vuori and Steve Madden® Official Site, in the same Athletic Apparel niche at a similar traffic level.

Store profile

What is Decathlon America (decathlon.com)?

Name: What is Decathlon America (decathlon.com)?
Creator: AdLibrarySpy

Decathlon America (decathlon.com) is a Athletic Apparel store on Shopify, based in United States, created in June 2018. SimilarWeb measured 6,265,190 visits to decathlon.com in Sep 2026. That was down 15% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 560 products.

Live store facts · read November 2, 2026

See the full Decathlon America dossier

Traffic

SimilarWeb measured 6,265,190 monthly visits to the exact host decathlon.com in Sep 2026. That was down 15% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from France (22%), United States (10%) and Italy (9%).

Advertising on Meta

2 live Meta ads were running for decathlon.com when the index last counted, and AdLibrarySpy holds 23 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

decathlon.com is built on Shopify.

Its storefront lists 560 products and an average price around $322.53.

Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Easysize, Google Pay, Google Workspace and Gorgias
Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Microsoft Clarity

Company and trust

Decathlon America was created in June 2018 and is based in United States.

Similar stores

Stores in the same Athletic Apparel space at a comparable scale, by measured traffic:

New Era (neweracap.com) — 6,382,097 monthly visits
FIGS (wearfigs.com) — 6,407,046 monthly visits
The Fleece Company (thefleececompany.com) — 5,947,151 monthly visits
Vuori (vuoriclothing.com) — 6,653,539 monthly visits
Steve Madden® Official Site (stevemadden.com) — 7,244,449 monthly visits
Windsor (windsorstore.com) — 5,086,534 monthly visits

Questions

How much traffic does decathlon.com get?: decathlon.com had 6,265,190 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 15% on the month before.
Is Decathlon America running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 2 live Meta ads for decathlon.com in the Meta Ad Library.
What platform is decathlon.com built on?: decathlon.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Easysize.
When was Decathlon America created, and where is it based?: Decathlon America was created in 2018 and is based in United States.
Which tracking pixels does decathlon.com use?: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Microsoft Clarity were found on its homepage.
What stores are similar to Decathlon America?: New Era, FIGS, The Fleece Company, Vuori and Steve Madden® Official Site, in the same Athletic Apparel niche at a similar traffic level.

Track decathlon.com

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free