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What is George at ASDA (direct.asda.com)?

George at ASDA (direct.asda.com) is a Children's Clothing store, based in United Kingdom, created in December 2016. SimilarWeb measured 11,766,401 visits to direct.asda.com in Sep 2026. That was down 15% on the month before. Its storefront runs Algolia, AWIN and Bazaarvoice and carries 57,052 products.

Live store facts · read November 4, 2026

See the full George at ASDA dossier

Traffic

SimilarWeb measured 11,766,401 monthly visits to the exact host direct.asda.com in Sep 2026. That was down 15% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (95%), United States (2%) and Bulgaria (0%).

Platform and tech stack

Its storefront lists 57,052 products.

  • Apps: Algolia, AWIN, Bazaarvoice, Cloudflare, Cloudflare CDN, CQuotient, Dynamic Yield and Global-e
  • Tracking pixels: Adobe Tag Manager, Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel

Company and trust

George at ASDA was created in December 2016 and is based in United Kingdom.

It holds a 1.6-star rating across 237 reviews.

Similar stores

Stores in the same Children's Clothing space at a comparable scale, by measured traffic:

  • SKECHERS UK (skechers.co.uk) — 1,980,050 monthly visits
  • Cotton Traders (cottontraders.com) — 1,955,317 monthly visits
  • Superdry UK: 15% Off Your First Order (superdry.com) — 1,928,855 monthly visits
  • Liberty (libertylondon.com) — 1,823,149 monthly visits
  • Ralph Lauren® UK (ralphlauren.co.uk) — 1,793,455 monthly visits
  • Sweaty Betty London (sweatybetty.com) — 1,700,793 monthly visits

Questions

How much traffic does direct.asda.com get?
direct.asda.com had 11,766,401 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 15% on the month before.
When was George at ASDA created, and where is it based?
George at ASDA was created in 2016 and is based in United Kingdom.
Which tracking pixels does direct.asda.com use?
Adobe Tag Manager, Bing Ads, Criteo, Facebook Pixel, Google Adsense and Google Ads Pixel were found on its homepage.
What stores are similar to George at ASDA?
SKECHERS UK, Cotton Traders, Superdry UK: 15% Off Your First Order, Liberty and Ralph Lauren® UK, in the same Children's Clothing niche at a similar traffic level.

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