How much traffic does emp.fi get?

emp.fi had 221,020 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.

Is EMP running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 51 live Meta ads for emp.fi in the Meta Ad Library.

When was EMP created, and where is it based?

EMP was created in 2017 and is based in Finland.

What stores are similar to EMP?

Stockmann, Crocs, Superdry FI: Tehty elämiseen, Swatch® official online store and Talbots, in the same Casual Apparel niche at a similar traffic level.

Store profile

What is EMP (emp.fi)?

Name: What is EMP (emp.fi)?
Creator: AdLibrarySpy

EMP (emp.fi) is a Casual Apparel store, based in Finland, created in October 2017. SimilarWeb measured 221,020 visits to emp.fi in Sep 2026. That was down 14% on the month before. AdLibrarySpy has recorded 51 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudflare, Cloudflare CDN and CQuotient and carries 1,138 products.

Live store facts · read November 10, 2026

See the full EMP dossier

Traffic

SimilarWeb measured 221,020 monthly visits to the exact host emp.fi in Sep 2026. That was down 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Finland (95%), United States (1%) and Brazil (1%).

Advertising on Meta

51 live Meta ads were running for emp.fi when the index last counted, and AdLibrarySpy holds 6 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 1,138 products.

Apps: Cloudflare, Cloudflare CDN, CQuotient, Emarsys, Klarna, Mimecast Email Security, reCAPTCHA and Salesforce

Company and trust

EMP was created in October 2017 and is based in Finland.

Similar stores

Stores in the same Casual Apparel space at a comparable scale, by measured traffic:

Stockmann (stockmann.lv) — 70,638 monthly visits
Crocs (crocs.fi) — 18,215 monthly visits
Superdry FI: Tehty elämiseen (superdry.fi) — 11,421 monthly visits
Swatch® official online store (swatch.com) — 4,429,232 monthly visits
Talbots (talbots.com) — 4,530,495 monthly visits
Shoe Carnival (shoecarnival.com) — 4,789,777 monthly visits

Questions

How much traffic does emp.fi get?: emp.fi had 221,020 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.
Is EMP running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 51 live Meta ads for emp.fi in the Meta Ad Library.
When was EMP created, and where is it based?: EMP was created in 2017 and is based in Finland.
What stores are similar to EMP?: Stockmann, Crocs, Superdry FI: Tehty elämiseen, Swatch® official online store and Talbots, in the same Casual Apparel niche at a similar traffic level.

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