How much traffic does esselunga.it get?

esselunga.it had 4,917,367 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.

Is Esselunga running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 3 live Meta ads for esselunga.it in the Meta Ad Library.

When was Esselunga created, and where is it based?

Esselunga was created in 2016 and is based in Italy.

Which tracking pixels does esselunga.it use?

Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Esselunga?

Lavazza Caffè Espresso Italiano dal 1895, Poste Delivery Web: Spedisci Pacchi Online da Casa a partire da 5,65€, Vendita Vino Online, la Migliore Enoteca Online, Scoutmenu and Fratelli Carli: Olio EVO, Olio di Oliva e prodotti tipici Carli, in the same Food niche at a similar traffic level.

Store profile

What is Esselunga (esselunga.it)?

Name: What is Esselunga (esselunga.it)?
Creator: AdLibrarySpy

Esselunga (esselunga.it) is a Food store, based in Italy, created in December 2016. SimilarWeb measured 4,917,367 visits to esselunga.it in Sep 2026. That was up 2% on the month before. AdLibrarySpy has recorded 3 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adobe Experience Manager, Didomi and reCAPTCHA and carries 662 products.

Live store facts · read November 2, 2026

See the full Esselunga dossier

Traffic

SimilarWeb measured 4,917,367 monthly visits to the exact host esselunga.it in Sep 2026. That was up 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Italy (96%), Switzerland (2%) and United States (1%).

Advertising on Meta

3 live Meta ads were running for esselunga.it when the index last counted, and AdLibrarySpy holds 3 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 662 products.

Apps: Adobe Experience Manager, Didomi and reCAPTCHA
Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Esselunga was created in December 2016 and is based in Italy.

It holds a 1.8-star rating across 1,635 reviews.

Similar stores

Stores in the same Food space at a comparable scale, by measured traffic:

Lavazza Caffè Espresso Italiano dal 1895 (lavazza.it) — 568,239 monthly visits
Poste Delivery Web: Spedisci Pacchi Online da Casa a partire da 5,65€ (postedeliveryweb-retail.poste.it) — 402,566 monthly visits
Vendita Vino Online, la Migliore Enoteca Online (vino.com) — 325,777 monthly visits
Scoutmenu (scoutmenu.it) — 218,873 monthly visits
Fratelli Carli: Olio EVO, Olio di Oliva e prodotti tipici Carli (oliocarli.it) — 198,367 monthly visits
Svinando (svinando.com) — 144,441 monthly visits

Questions

How much traffic does esselunga.it get?: esselunga.it had 4,917,367 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.
Is Esselunga running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 3 live Meta ads for esselunga.it in the Meta Ad Library.
When was Esselunga created, and where is it based?: Esselunga was created in 2016 and is based in Italy.
Which tracking pixels does esselunga.it use?: Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Esselunga?: Lavazza Caffè Espresso Italiano dal 1895, Poste Delivery Web: Spedisci Pacchi Online da Casa a partire da 5,65€, Vendita Vino Online, la Migliore Enoteca Online, Scoutmenu and Fratelli Carli: Olio EVO, Olio di Oliva e prodotti tipici Carli, in the same Food niche at a similar traffic level.

Track esselunga.it

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free