How much traffic does estrid.com get?

estrid.com had 177,916 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 16% on the month before.

Is Estrid running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 73 live Meta ads for estrid.com in the Meta Ad Library.

What platform is estrid.com built on?

estrid.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Attentive, Cloudflare and Cloudflare CDN.

When was Estrid created, and where is it based?

Estrid was created in 2020 and is based in Sweden.

Which tracking pixels does estrid.com use?

Blotout, Criteo, Hotjar, Microsoft Clarity, TikTok Pixel and Triple Whale were found on its homepage.

What stores are similar to Estrid?

Switch Nails, One Bold Chemist, Koreanbeauty, bast sauna and Västerbottenssåpa, in the same Shaving & Hair Removal niche at a similar traffic level.

Store profile

What is Estrid (estrid.com)?

Name: What is Estrid (estrid.com)?
Creator: AdLibrarySpy

Estrid (estrid.com) is a Shaving & Hair Removal store on Shopify, based in Sweden, created in January 2020. SimilarWeb measured 177,916 visits to estrid.com in Sep 2026. That was down 16% on the month before. AdLibrarySpy has recorded 73 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Attentive and carries 82 products.

Live store facts · read November 3, 2026

See the full Estrid dossier

Traffic

SimilarWeb measured 177,916 monthly visits to the exact host estrid.com in Sep 2026. That was down 16% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (30%), United States (8%) and Germany (7%).

Advertising on Meta

73 live Meta ads were running for estrid.com when the index last counted, and AdLibrarySpy holds 74 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

estrid.com is built on Shopify.

Its storefront lists 82 products and an average price around SEK 15.17.

Apps: Apple Pay, Arrive, Attentive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace and Gorgias
Tracking pixels: Blotout, Criteo, Hotjar, Microsoft Clarity, TikTok Pixel and Triple Whale

Company and trust

Estrid was created in January 2020 and is based in Sweden.

Similar stores

Stores in the same Shaving & Hair Removal space at a comparable scale, by measured traffic:

Switch Nails (switch-nails.com) — 122,831 monthly visits
One Bold Chemist (oneboldchemist.com) — 117,824 monthly visits
Koreanbeauty (koreanbeauty.se) — 114,009 monthly visits
bast sauna (bastsauna.com) — 108,653 monthly visits
Västerbottenssåpa (vasterbottenssapa.se) — 90,306 monthly visits
Emirates Oud (emiratesoud.co.uk) — 373,645 monthly visits

Questions

How much traffic does estrid.com get?: estrid.com had 177,916 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 16% on the month before.
Is Estrid running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 73 live Meta ads for estrid.com in the Meta Ad Library.
What platform is estrid.com built on?: estrid.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Attentive, Cloudflare and Cloudflare CDN.
When was Estrid created, and where is it based?: Estrid was created in 2020 and is based in Sweden.
Which tracking pixels does estrid.com use?: Blotout, Criteo, Hotjar, Microsoft Clarity, TikTok Pixel and Triple Whale were found on its homepage.
What stores are similar to Estrid?: Switch Nails, One Bold Chemist, Koreanbeauty, bast sauna and Västerbottenssåpa, in the same Shaving & Hair Removal niche at a similar traffic level.

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