Store profile
What is Smartwool (eu.smartwool.com)?
Smartwool (eu.smartwool.com) is a Apparel store on Shopify, based in Switzerland, created in April 2026. SimilarWeb measured 77,914 visits to eu.smartwool.com in Sep 2026. That was up 14% on the month before. Its storefront runs Adyen Online Payments, Apple Pay and Arrive and carries 490 products.
Live store facts · read October 30, 2026
See the full Smartwool dossierTraffic
SimilarWeb measured 77,914 monthly visits to the exact host eu.smartwool.com in Sep 2026. That was up 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United Kingdom (24%), Germany (20%) and United States (15%).
Platform and tech stack
eu.smartwool.com is built on Shopify.
Its storefront lists 490 products.
- Apps: Adyen Online Payments, Apple Pay, Arrive, Bloomreach, Cloudflare, Cloudflare CDN, Google Pay and Microsoft 365
- Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager
Company and trust
Smartwool was created in April 2026 and is based in Switzerland.
It holds a 1.5-star rating across 116 reviews.
Similar stores
Stores in the same Apparel space at a comparable scale, by measured traffic:
- TROOPER (trooper.ch) — 79,917 monthly visits
- Dennison Watch (dennisonwatch.com) — 81,219 monthly visits
- X-BIONIC® Swiss-engineered performance base layers & sportswear (x-bionic.com) — 81,893 monthly visits
- ZIMMERLI (zimmerli.com) — 72,616 monthly visits
- BA111OD (ba111od.com) — 72,388 monthly visits
- Geneva Watch Company (genevawatchco.com) — 84,991 monthly visits
Questions
- How much traffic does eu.smartwool.com get?
- eu.smartwool.com had 77,914 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 14% on the month before.
- What platform is eu.smartwool.com built on?
- eu.smartwool.com runs on Shopify. Apps detected on its homepage include Adyen Online Payments, Apple Pay, Arrive, Bloomreach and Cloudflare.
- When was Smartwool created, and where is it based?
- Smartwool was created in 2026 and is based in Switzerland.
- Which tracking pixels does eu.smartwool.com use?
- Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
- What stores are similar to Smartwool?
- TROOPER, Dennison Watch, X-BIONIC® Swiss-engineered performance base layers & sportswear, ZIMMERLI and BA111OD, in the same Apparel niche at a similar traffic level.
Related
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