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Store profile

What is Yahoo Finance (finance.yahoo.com)?

Yahoo Finance (finance.yahoo.com) is a Stocks & Bonds store, based in United States, created in December 2016. SimilarWeb measured 191,027,641 visits to finance.yahoo.com in Sep 2026. That was down 9% on the month before. AdLibrarySpy has recorded 39 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront carries 100,000 products.

Live store facts · read November 4, 2026

See the full Yahoo Finance dossier

Traffic

SimilarWeb measured 191,027,641 monthly visits to the exact host finance.yahoo.com in Sep 2026. That was down 9% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (65%), Canada (7%) and United Kingdom (2%).

Advertising on Meta

39 live Meta ads were running for finance.yahoo.com when the index last counted, and AdLibrarySpy holds 66 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

  • Tracking pixels: Taboola

Company and trust

Yahoo Finance was created in December 2016 and is based in United States.

Similar stores

Stores in the same Stocks & Bonds space at a comparable scale, by measured traffic:

  • Wise: The international account (wise.com) — 40,353,096 monthly visits
  • Coinbase (coinbase.com) — 22,652,916 monthly visits
  • TheStreet (thestreet.com) — 16,197,928 monthly visits
  • Seeking Alpha (seekingalpha.com) — 15,232,789 monthly visits
  • Bancolombia Personas (bancolombia.com) — 28,165,255 monthly visits
  • 쿠팡! (cart.coupang.com) — 19,226,544 monthly visits

Questions

How much traffic does finance.yahoo.com get?
finance.yahoo.com had 191,027,641 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 9% on the month before.
Is Yahoo Finance running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 39 live Meta ads for finance.yahoo.com in the Meta Ad Library.
When was Yahoo Finance created, and where is it based?
Yahoo Finance was created in 2016 and is based in United States.
Which tracking pixels does finance.yahoo.com use?
Taboola was found on its homepage.
What stores are similar to Yahoo Finance?
Wise: The international account, Coinbase, TheStreet, Seeking Alpha and Bancolombia Personas, in the same Stocks & Bonds niche at a similar traffic level.
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