Store profile
What is Custom LEGO Minifigures (firestartoys.com)?
Custom LEGO Minifigures (firestartoys.com) is a Building Toys store, based in United Kingdom, created in December 2016. SimilarWeb measured 270,561 visits to firestartoys.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy has recorded 39 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudflare, Cloudflare CDN and Cookiebot and carries 7,109 products.
Live store facts · read November 10, 2026
See the full Custom LEGO Minifigures dossierTraffic
SimilarWeb measured 270,561 monthly visits to the exact host firestartoys.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from United States (48%), United Kingdom (20%) and Australia (5%).
Advertising on Meta
39 live Meta ads were running for firestartoys.com when the index last counted, and AdLibrarySpy holds 105 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).
Platform and tech stack
Its storefront lists 7,109 products.
- Apps: Cloudflare, Cloudflare CDN, Cookiebot, dotdigital, Fresh Relevance, Microsoft 365, reCAPTCHA and Tawk
- Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4, Google Tag Manager and Reddit Pixel
Company and trust
Custom LEGO Minifigures was created in December 2016 and is based in United Kingdom.
Similar stores
Stores in the same Building Toys space at a comparable scale, by measured traffic:
- Handy Little Me (handylittleme.com) — 262,236 monthly visits
- RC Cars, RC Trucks, RC Airplanes, and Model Trains at Tower Hobbies (towerhobbies.com) — 287,282 monthly visits
- CustomMade (custommade.com) — 250,680 monthly visits
- Mama In A Stitch (mamainastitch.com) — 294,635 monthly visits
- Connecting Threads (connectingthreads.com) — 298,804 monthly visits
- ClassBento (classbento.com) — 242,099 monthly visits
Questions
- How much traffic does firestartoys.com get?
- firestartoys.com had 270,561 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.
- Is Custom LEGO Minifigures running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 39 live Meta ads for firestartoys.com in the Meta Ad Library.
- When was Custom LEGO Minifigures created, and where is it based?
- Custom LEGO Minifigures was created in 2016 and is based in United Kingdom.
- Which tracking pixels does firestartoys.com use?
- Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager were found on its homepage.
- What stores are similar to Custom LEGO Minifigures?
- Handy Little Me, RC Cars, RC Trucks, RC Airplanes, and Model Trains at Tower Hobbies, CustomMade, Mama In A Stitch and Connecting Threads, in the same Building Toys niche at a similar traffic level.
Related
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