How much traffic does firmoo.de get?

firmoo.de had 509,542 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 12% on the month before.

Is Firmoo running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 46 live Meta ads for firmoo.de in the Meta Ad Library.

When was Firmoo created, and where is it based?

Firmoo was created in 2021 and is based in Germany.

Which tracking pixels does firmoo.de use?

AppLovin AXON Pixel, Bing Ads, Criteo, Facebook Pixel, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Firmoo?

RevolutionRace, PUMA.com, Confirm you are a human, CECIL Online-Shop and Mey & Edlich, in the same Eyeglasses & Contacts niche at a similar traffic level.

Store profile

What is Firmoo (firmoo.de)?

Name: What is Firmoo (firmoo.de)?
Creator: AdLibrarySpy

Firmoo (firmoo.de) is a Eyeglasses & Contacts store, based in Germany, created in April 2021. SimilarWeb measured 509,542 visits to firmoo.de in Sep 2026. That was up 12% on the month before. AdLibrarySpy has recorded 46 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Apple Pay and AWIN and carries 1,061 products.

Live store facts · read November 4, 2026

See the full Firmoo dossier

Traffic

SimilarWeb measured 509,542 monthly visits to the exact host firmoo.de in Sep 2026. That was up 12% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (87%), Switzerland (5%) and Austria (4%).

Advertising on Meta

46 live Meta ads were running for firmoo.de when the index last counted, and AdLibrarySpy holds 46 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 1,061 products.

Apps: Adyen Online Payments, Apple Pay, AWIN, Consentmanager.net, Facebook SDK, Google Pay, Google Workspace and Klarna
Tracking pixels: AppLovin AXON Pixel, Bing Ads, Criteo, Facebook Pixel, Google Ads Pixel, Google Tag Manager, OpenAI Tracking Pixel and Outbrain

Company and trust

Firmoo was created in April 2021 and is based in Germany.

Similar stores

Stores in the same Eyeglasses & Contacts space at a comparable scale, by measured traffic:

RevolutionRace (revolutionrace.de) — 857,009 monthly visits
PUMA.com (uk.puma.com) — 916,025 monthly visits
Confirm you are a human (sportdeal24.de) — 952,327 monthly visits
CECIL Online-Shop (cecil.de) — 991,930 monthly visits
Mey & Edlich (mey-edlich.de) — 992,375 monthly visits
JD Sports Deutschland (jdsports.de) — 996,220 monthly visits

Questions

How much traffic does firmoo.de get?: firmoo.de had 509,542 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 12% on the month before.
Is Firmoo running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 46 live Meta ads for firmoo.de in the Meta Ad Library.
When was Firmoo created, and where is it based?: Firmoo was created in 2021 and is based in Germany.
Which tracking pixels does firmoo.de use?: AppLovin AXON Pixel, Bing Ads, Criteo, Facebook Pixel, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Firmoo?: RevolutionRace, PUMA.com, Confirm you are a human, CECIL Online-Shop and Mey & Edlich, in the same Eyeglasses & Contacts niche at a similar traffic level.

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