How much traffic does firstlite.com get?

firstlite.com had 281,074 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 28% on the month before.

Is First Lite running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 259 live Meta ads for firstlite.com in the Meta Ad Library.

What platform is firstlite.com built on?

firstlite.com runs on Shopify. Apps detected on its homepage include AddShoppers, Affirm, Apple Pay, Arrive and Cloudflare.

When was First Lite created, and where is it based?

First Lite was created in 2019 and is based in United States.

Which tracking pixels does firstlite.com use?

AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to First Lite?

Outdoor Research: Born in the Elements. Built on the Trail., Baseball Lifestyle 101, Poncho Outdoors, woom USA and YozmaSport, in the same Outdoors niche at a similar traffic level.

Store profile

What is First Lite (firstlite.com)?

Name: What is First Lite (firstlite.com)?
Creator: AdLibrarySpy

First Lite (firstlite.com) is a Outdoors store on Shopify, based in United States, created in May 2019. SimilarWeb measured 281,074 visits to firstlite.com in Sep 2026. That was down 28% on the month before. AdLibrarySpy has recorded 259 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs AddShoppers, Affirm and Apple Pay and carries 354 products.

Live store facts · read October 30, 2026

See the full First Lite dossier

Traffic

SimilarWeb measured 281,074 monthly visits to the exact host firstlite.com in Sep 2026. That was down 28% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (94%), Canada (2%) and Germany (1%).

Advertising on Meta

259 live Meta ads were running for firstlite.com when the index last counted, and AdLibrarySpy holds 257 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

firstlite.com is built on Shopify.

Its storefront lists 354 products and an average price around $155.59.

Apps: AddShoppers, Affirm, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Corso and Google Pay
Tracking pixels: AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and The Trade Desk

Company and trust

First Lite was created in May 2019 and is based in United States.

Similar stores

Stores in the same Outdoors space at a comparable scale, by measured traffic:

Outdoor Research: Born in the Elements. Built on the Trail. (outdoorresearch.com) — 690,931 monthly visits
Baseball Lifestyle 101 (bl101.com) — 713,088 monthly visits
Poncho Outdoors (ponchooutdoors.com) — 733,207 monthly visits
woom USA (woom.com) — 743,430 monthly visits
YozmaSport (yozmasport.com) — 825,544 monthly visits
Black Diamond® Equipment (blackdiamondequipment.com) — 864,886 monthly visits

Questions

How much traffic does firstlite.com get?: firstlite.com had 281,074 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 28% on the month before.
Is First Lite running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 259 live Meta ads for firstlite.com in the Meta Ad Library.
What platform is firstlite.com built on?: firstlite.com runs on Shopify. Apps detected on its homepage include AddShoppers, Affirm, Apple Pay, Arrive and Cloudflare.
When was First Lite created, and where is it based?: First Lite was created in 2019 and is based in United States.
Which tracking pixels does firstlite.com use?: AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to First Lite?: Outdoor Research: Born in the Elements. Built on the Trail., Baseball Lifestyle 101, Poncho Outdoors, woom USA and YozmaSport, in the same Outdoors niche at a similar traffic level.

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