How much traffic does firstthing.com.au get?

firstthing.com.au had 45,101 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 269% on the month before.

Is First Thing running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 18 live Meta ads for firstthing.com.au in the Meta Ad Library.

What platform is firstthing.com.au built on?

firstthing.com.au runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.

When was First Thing created, and where is it based?

First Thing was created in 2022 and is based in Australia.

Which tracking pixels does firstthing.com.au use?

Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and TikTok Pixel were found on its homepage.

What stores are similar to First Thing?

BEC + BRIDGE Official Site, Billini, Mimco, Levi’s® Jeans, Denim Jackets & Clothing and AFENDS Official, in the same Undergarments niche at a similar traffic level.

Store profile

What is First Thing (firstthing.com.au)?

Name: What is First Thing (firstthing.com.au)?
Creator: AdLibrarySpy

First Thing (firstthing.com.au) is a Undergarments store on Shopify, based in Australia, created in April 2022. SimilarWeb measured 45,101 visits to firstthing.com.au in Sep 2026. That was up 269% on the month before. AdLibrarySpy has recorded 18 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 109 products.

Live store facts · read November 1, 2026

See the full First Thing dossier

Traffic

SimilarWeb measured 45,101 monthly visits to the exact host firstthing.com.au in Sep 2026. That was up 269% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Australia (94%) and United States (6%).

Advertising on Meta

18 live Meta ads were running for firstthing.com.au when the index last counted, and AdLibrarySpy holds 18 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

firstthing.com.au is built on Shopify.

Its storefront lists 109 products and an average price around A$50.67.

Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Cookiebot, Google Pay and Google Workspace
Tracking pixels: Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and TikTok Pixel

Company and trust

First Thing was created in April 2022 and is based in Australia.

Similar stores

Stores in the same Undergarments space at a comparable scale, by measured traffic:

BEC + BRIDGE Official Site (becandbridge.com.au) — 533,960 monthly visits
Billini (billini.com) — 542,811 monthly visits
Mimco (mimco.com.au) — 543,808 monthly visits
Levi’s® Jeans, Denim Jackets & Clothing (levis.com.au) — 562,448 monthly visits
AFENDS Official (afends.com) — 564,682 monthly visits
Blue Bungalow AU (bluebungalow.com.au) — 568,181 monthly visits

Questions

How much traffic does firstthing.com.au get?: firstthing.com.au had 45,101 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 269% on the month before.
Is First Thing running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 18 live Meta ads for firstthing.com.au in the Meta Ad Library.
What platform is firstthing.com.au built on?: firstthing.com.au runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was First Thing created, and where is it based?: First Thing was created in 2022 and is based in Australia.
Which tracking pixels does firstthing.com.au use?: Google Adsense, Google Ads Pixel, Google Tag Manager, Microsoft Clarity and TikTok Pixel were found on its homepage.
What stores are similar to First Thing?: BEC + BRIDGE Official Site, Billini, Mimco, Levi’s® Jeans, Denim Jackets & Clothing and AFENDS Official, in the same Undergarments niche at a similar traffic level.

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