Store profile
What is General Pants Co. (generalpants.com)?
General Pants Co. (generalpants.com) is a Apparel store on Shopify, based in Australia, created in September 2018. SimilarWeb measured 855,561 visits to generalpants.com in Sep 2026. That was down 11% on the month before. AdLibrarySpy has recorded 13 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 12,284 products.
Live store facts · read October 31, 2026
See the full General Pants Co. dossierTraffic
SimilarWeb measured 855,561 monthly visits to the exact host generalpants.com in Sep 2026. That was down 11% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from Australia (70%), United States (16%) and New Zealand (7%).
Advertising on Meta
13 live Meta ads were running for generalpants.com when the index last counted, and AdLibrarySpy holds 15 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
generalpants.com is built on Shopify.
Its storefront lists 12,284 products and an average price around A$53.88.
- Apps: Afterpay, Apple Pay, Arrive, Attentive, Cloudflare, Cloudflare CDN, Forter and Gelato
- Tracking pixels: Bing Ads, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar, Microsoft Clarity, Pinterest Pixel and TikTok Pixel
Company and trust
General Pants Co. was created in September 2018 and is based in Australia.
Similar stores
Stores in the same Apparel space at a comparable scale, by measured traffic:
- Ringers Western (ringerswestern.com) — 888,329 monthly visits
- UP THERE (uptherestore.com) — 919,432 monthly visits
- Vine Apparel (vineapparel.com) — 789,793 monthly visits
- Cue (cue.com) — 782,391 monthly visits
- VRG GRL (vrggrl.com) — 940,211 monthly visits
- Petal & Pup (petalandpup.com.au) — 993,303 monthly visits
Questions
- How much traffic does generalpants.com get?
- generalpants.com had 855,561 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 11% on the month before.
- Is General Pants Co. running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 13 live Meta ads for generalpants.com in the Meta Ad Library.
- What platform is generalpants.com built on?
- generalpants.com runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Attentive and Cloudflare.
- When was General Pants Co. created, and where is it based?
- General Pants Co. was created in 2018 and is based in Australia.
- Which tracking pixels does generalpants.com use?
- Bing Ads, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar and Microsoft Clarity were found on its homepage.
- What stores are similar to General Pants Co.?
- Ringers Western, UP THERE, Vine Apparel, Cue and VRG GRL, in the same Apparel niche at a similar traffic level.
Related
Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.