What is GORUCK (goruck.com)?

Traffic

SimilarWeb measured 408,858 monthly visits to the exact host goruck.com in Sep 2026. That was down 22% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (67%), Canada (6%) and United Kingdom (4%).

Advertising on Meta

9 live Meta ads were running for goruck.com when the index last counted, and AdLibrarySpy holds 39 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

goruck.com is built on Shopify.

Its storefront lists 262 products and an average price around $104.28.

• Apps: Apple Pay, Arrive, AvantLink, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace and GRIN
• Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel and Microsoft Clarity

Company and trust

GORUCK was created in December 2016 and is based in United States.

Similar stores

Stores in the same Sports space at a comparable scale, by measured traffic:

• Altra Running US (altrarunning.com) — 3,165,386 monthly visits
• SPANX (spanx.com) — 3,177,979 monthly visits
• Dolls Kill (dollskill.com) — 3,289,728 monthly visits
• Teddy Baldassarre (teddybaldassarre.com) — 3,314,372 monthly visits
• Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids (tecovas.com) — 3,390,581 monthly visits
• 32 Degrees (32degrees.com) — 3,397,528 monthly visits

Questions

How much traffic does goruck.com get?

goruck.com had 408,858 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 22% on the month before.

Is GORUCK running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 9 live Meta ads for goruck.com in the Meta Ad Library.

What platform is goruck.com built on?

goruck.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, AvantLink, Cloudflare and Cloudflare CDN.

When was GORUCK created, and where is it based?

GORUCK was created in 2016 and is based in United States.

Which tracking pixels does goruck.com use?

Facebook Pixel, Google Adsense, Google Ads Pixel and Microsoft Clarity were found on its homepage.

What stores are similar to GORUCK?

Altra Running US, SPANX, Dolls Kill, Teddy Baldassarre and Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids, in the same Sports niche at a similar traffic level.

Related

• What is Altra Running US?
• What is SPANX?
• What is Dolls Kill?
• What is Teddy Baldassarre?
• What is Tecovas Cowboy Boots, Work Boots & Western Wear for Men, Women & Kids?
• What is 32 Degrees?
• Full dossier
• All answers