Store profile
What is Gray Label Organic Apparel for the little Minimalist (gray-label.com)?
Gray Label Organic Apparel for the little Minimalist (gray-label.com) is a Children's Clothing store on Shopify, based in Netherlands, created in December 2016. SimilarWeb measured 18,793 visits to gray-label.com in Sep 2026. That was down 15% on the month before. AdLibrarySpy has recorded 9 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Attentive and carries 399 products.
Live store facts · read November 3, 2026
See the full Gray Label Organic Apparel for the little Minimalist dossierTraffic
SimilarWeb measured 18,793 monthly visits to the exact host gray-label.com in Sep 2026. That was down 15% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from Netherlands (44%), United States (20%) and Germany (10%).
Advertising on Meta
9 live Meta ads were running for gray-label.com when the index last counted, and AdLibrarySpy holds 9 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
gray-label.com is built on Shopify.
Its storefront lists 399 products and an average price around €49.04.
- Apps: Apple Pay, Arrive, Attentive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace and Gorgias
- Tracking pixels: Blotout, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar, Microsoft Clarity, Pinterest Pixel and TikTok Pixel
Company and trust
Gray Label Organic Apparel for the little Minimalist was created in December 2016 and is based in Netherlands.
Similar stores
Stores in the same Children's Clothing space at a comparable scale, by measured traffic:
- Most Wanted (most-wanted.com) — 240,332 monthly visits
- Smartwatcharmbaender.de (smartwatcharmbaender.de) — 256,216 monthly visits
- REV'IT! Sport International (revitsport.com) — 261,393 monthly visits
- Profuomo (profuomo.com) — 270,960 monthly visits
- Lace & Lush (laceandlush.com) — 271,324 monthly visits
- Pink Gellac (pinkgellac.com) — 277,682 monthly visits
Questions
- How much traffic does gray-label.com get?
- gray-label.com had 18,793 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 15% on the month before.
- Is Gray Label Organic Apparel for the little Minimalist running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 9 live Meta ads for gray-label.com in the Meta Ad Library.
- What platform is gray-label.com built on?
- gray-label.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Attentive, Cloudflare and Cloudflare CDN.
- When was Gray Label Organic Apparel for the little Minimalist created, and where is it based?
- Gray Label Organic Apparel for the little Minimalist was created in 2016 and is based in Netherlands.
- Which tracking pixels does gray-label.com use?
- Blotout, Google Adsense, Google Ads Pixel, Google Tag Manager, Hotjar and Microsoft Clarity were found on its homepage.
- What stores are similar to Gray Label Organic Apparel for the little Minimalist?
- Most Wanted, Smartwatcharmbaender.de, REV'IT! Sport International, Profuomo and Lace & Lush, in the same Children's Clothing niche at a similar traffic level.
Related
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