How much traffic does hamleys.com get?

hamleys.com had 392,762 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 23% on the month before.

Is Hamleys running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 12 live Meta ads for hamleys.com in the Meta Ad Library.

When was Hamleys created, and where is it based?

Hamleys was created in 2020 and is based in United Kingdom.

Which tracking pixels does hamleys.com use?

Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Microsoft Clarity were found on its homepage.

What stores are similar to Hamleys?

Baker Ross, Cut My, Wool Warehouse, The Knitting Network and eModels I Your Online Model Shop I Over 30k feefo Reviews 4.8 Stars, in the same Toys & Hobbies niche at a similar traffic level.

Store profile

What is Hamleys (hamleys.com)?

Name: What is Hamleys (hamleys.com)?
Creator: AdLibrarySpy

Hamleys (hamleys.com) is a Toys & Hobbies store, based in United Kingdom, created in December 2020. SimilarWeb measured 392,762 visits to hamleys.com in Sep 2026. That was up 23% on the month before. AdLibrarySpy has recorded 12 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs AWIN, Cloudflare and Cloudflare CDN and carries 6,386 products.

Live store facts · read November 5, 2026

See the full Hamleys dossier

Traffic

SimilarWeb measured 392,762 monthly visits to the exact host hamleys.com in Sep 2026. That was up 23% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (65%), United States (3%) and Qatar (2%).

Advertising on Meta

12 live Meta ads were running for hamleys.com when the index last counted, and AdLibrarySpy holds 12 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 6,386 products.

Apps: AWIN, Cloudflare, Cloudflare CDN, Dynamic Yield, Loqate, Microsoft 365, New Relic and Usercentrics
Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Microsoft Clarity

Company and trust

Hamleys was created in December 2020 and is based in United Kingdom.

Similar stores

Stores in the same Toys & Hobbies space at a comparable scale, by measured traffic:

Baker Ross (bakerross.co.uk) — 343,562 monthly visits
Cut My (cutmy.co.uk) — 695,016 monthly visits
Wool Warehouse (woolwarehouse.co.uk) — 901,170 monthly visits
The Knitting Network (theknittingnetwork.co.uk) — 161,370 monthly visits
eModels I Your Online Model Shop I Over 30k feefo Reviews 4.8 Stars (emodels.co.uk) — 125,721 monthly visits
Sylvanian Families® (sylvanianfamilies.co.uk) — 103,054 monthly visits

Questions

How much traffic does hamleys.com get?: hamleys.com had 392,762 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 23% on the month before.
Is Hamleys running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 12 live Meta ads for hamleys.com in the Meta Ad Library.
When was Hamleys created, and where is it based?: Hamleys was created in 2020 and is based in United Kingdom.
Which tracking pixels does hamleys.com use?: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Microsoft Clarity were found on its homepage.
What stores are similar to Hamleys?: Baker Ross, Cut My, Wool Warehouse, The Knitting Network and eModels I Your Online Model Shop I Over 30k feefo Reviews 4.8 Stars, in the same Toys & Hobbies niche at a similar traffic level.

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