How much traffic does hellofresh.com get?

hellofresh.com had 5,759,322 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.

Is HelloFresh® Meal Kits running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 238 live Meta ads for hellofresh.com in the Meta Ad Library.

When was HelloFresh® Meal Kits created, and where is it based?

HelloFresh® Meal Kits was created in 2016 and is based in United States.

Which tracking pixels does hellofresh.com use?

Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to HelloFresh® Meal Kits?

Chili’s Restaurant & Online Ordering, Dunkin'®, Panda Express, Sprouts Farmers Market and Home Chef, in the same Food niche at a similar traffic level.

Store profile

What is HelloFresh® Meal Kits (hellofresh.com)?

Name: What is HelloFresh® Meal Kits (hellofresh.com)?
Creator: AdLibrarySpy

HelloFresh® Meal Kits (hellofresh.com) is a Food store, based in United States, created in December 2016. SimilarWeb measured 5,759,322 visits to hellofresh.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy has recorded 238 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Cloudflare and Cloudflare CDN and carries 599 products.

Live store facts · read October 24, 2026

See the full HelloFresh® Meal Kits dossier

Traffic

SimilarWeb measured 5,759,322 monthly visits to the exact host hellofresh.com in Sep 2026. That was down 14% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (87%), Canada (2%) and Germany (1%).

Advertising on Meta

238 live Meta ads were running for hellofresh.com when the index last counted, and AdLibrarySpy holds 324 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 599 products.

Apps: Adyen Online Payments, Cloudflare, Cloudflare CDN, Cloudinary, Contentful, Forter, Google Workspace and Klarna
Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

HelloFresh® Meal Kits was created in December 2016 and is based in United States.

Similar stores

Stores in the same Food space at a comparable scale, by measured traffic:

Chili’s Restaurant & Online Ordering (chilis.com) — 5,706,256 monthly visits
Dunkin'® (dunkindonuts.com) — 6,482,330 monthly visits
Panda Express (pandaexpress.com) — 6,601,536 monthly visits
Sprouts Farmers Market (sprouts.com) — 4,895,256 monthly visits
Home Chef (homechef.com) — 4,869,473 monthly visits
Order Online from ezCater (ezcater.com) — 4,799,657 monthly visits

Questions

How much traffic does hellofresh.com get?: hellofresh.com had 5,759,322 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before.
Is HelloFresh® Meal Kits running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 238 live Meta ads for hellofresh.com in the Meta Ad Library.
When was HelloFresh® Meal Kits created, and where is it based?: HelloFresh® Meal Kits was created in 2016 and is based in United States.
Which tracking pixels does hellofresh.com use?: Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to HelloFresh® Meal Kits?: Chili’s Restaurant & Online Ordering, Dunkin'®, Panda Express, Sprouts Farmers Market and Home Chef, in the same Food niche at a similar traffic level.

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