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What is HelloFresh (hellofresh.it)?

HelloFresh (hellofresh.it) is a Food store, based in Italy, created in October 2021. SimilarWeb measured 83,822 visits to hellofresh.it in Sep 2026. That was up 37% on the month before. Its storefront runs Adyen Online Payments, Cloudflare and Cloudflare CDN and carries 103 products.

Live store facts · read October 31, 2026

See the full HelloFresh dossier

Traffic

SimilarWeb measured 83,822 monthly visits to the exact host hellofresh.it in Sep 2026. That was up 37% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Italy (83%), United States (4%) and France (3%).

Platform and tech stack

Its storefront lists 103 products.

  • Apps: Adyen Online Payments, Cloudflare, Cloudflare CDN, Contentful, Forter, Google Workspace, Klarna and Next.js
  • Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

HelloFresh was created in October 2021 and is based in Italy.

Similar stores

Stores in the same Food space at a comparable scale, by measured traffic:

  • Enoteca online, vendita vini italiani delle migliori cantine: Negozio del Vino (negoziodelvino.it) — 96,118 monthly visits
  • Spaghetti & Mandolino (spaghettiemandolino.it) — 68,315 monthly visits
  • CasaCialde (casacialde.it) — 107,609 monthly visits
  • Gasatori: acqua frizzante e bibite gassate con SodaStream (sodastream.it) — 115,209 monthly visits
  • Welcome to Espolòn Tequila (espolontequila.com) — 56,785 monthly visits
  • Chefline: Attrezzature Ristorazione (chefline.it) — 125,180 monthly visits

Questions

How much traffic does hellofresh.it get?
hellofresh.it had 83,822 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 37% on the month before.
When was HelloFresh created, and where is it based?
HelloFresh was created in 2021 and is based in Italy.
Which tracking pixels does hellofresh.it use?
Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to HelloFresh?
Enoteca online, vendita vini italiani delle migliori cantine: Negozio del Vino, Spaghetti & Mandolino, CasaCialde, Gasatori: acqua frizzante e bibite gassate con SodaStream and Welcome to Espolòn Tequila, in the same Food niche at a similar traffic level.

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