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Store profile

What is Helly Hansen (hellyhansen.com)?

Helly Hansen (hellyhansen.com) is a Winter Sports store, based in Norway, created in April 2017. SimilarWeb measured 2,337,916 visits to hellyhansen.com in Sep 2026. That was up 26% on the month before. AdLibrarySpy has recorded 24 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs AWIN, Braze and Emarsys and carries 1,315 products.

Live store facts · read November 3, 2026

See the full Helly Hansen dossier

Traffic

SimilarWeb measured 2,337,916 monthly visits to the exact host hellyhansen.com in Sep 2026. That was up 26% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (37%), Canada (19%) and United Kingdom (8%).

Advertising on Meta

24 live Meta ads were running for hellyhansen.com when the index last counted, and AdLibrarySpy holds 257 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 1,315 products.

  • Apps: AWIN, Braze, Emarsys, Global-e, Microsoft 365, Monetate, New Relic and OneTrust Cookie Consent
  • Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Snap Pixel

Company and trust

Helly Hansen was created in April 2017 and is based in Norway.

It holds a 3.9-star rating across 675 reviews.

Similar stores

Stores in the same Winter Sports space at a comparable scale, by measured traffic:

  • ZALANDO (zalando.no) — 2,111,347 monthly visits
  • dressmann.com (dressmann.com) — 2,073,033 monthly visits
  • XXL Sport og Villmark (xxl.no) — 2,771,267 monthly visits
  • Ellos.no (ellos.no) — 1,512,404 monthly visits
  • Cubus Norge (cubus.com) — 1,379,407 monthly visits
  • voltfashion.com (voltfashion.com) — 769,862 monthly visits

Questions

How much traffic does hellyhansen.com get?
hellyhansen.com had 2,337,916 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 26% on the month before.
Is Helly Hansen running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 24 live Meta ads for hellyhansen.com in the Meta Ad Library.
When was Helly Hansen created, and where is it based?
Helly Hansen was created in 2017 and is based in Norway.
Which tracking pixels does hellyhansen.com use?
Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Snap Pixel were found on its homepage.
What stores are similar to Helly Hansen?
ZALANDO, dressmann.com, XXL Sport og Villmark, Ellos.no and Cubus Norge, in the same Winter Sports niche at a similar traffic level.
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