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Store profile

What is House Of Ingredients (hoibaking.com)?

House Of Ingredients (hoibaking.com) is a Baked Goods & Desserts store on WooCommerce, based in Malaysia, created in February 2022. SimilarWeb measured 18,941 visits to hoibaking.com in Sep 2026. That was down 29% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Borlabs Cookie, Cloudflare and Cloudflare CDN and carries 1,891 products.

Live store facts · read November 4, 2026

See the full House Of Ingredients dossier

Traffic

SimilarWeb measured 18,941 monthly visits to the exact host hoibaking.com in Sep 2026. That was down 29% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Malaysia (72%), Singapore (11%) and United States (10%).

Advertising on Meta

2 live Meta ads were running for hoibaking.com when the index last counted, and AdLibrarySpy holds 2 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

hoibaking.com is built on WooCommerce.

Its storefront lists 1,891 products.

  • Apps: Borlabs Cookie, Cloudflare, Cloudflare CDN, MonsterInsights, reCAPTCHA, Sendinblue, Wordpress and YouTube Player
  • Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager

Company and trust

House Of Ingredients was created in February 2022 and is based in Malaysia.

Similar stores

Stores in the same Baked Goods & Desserts space at a comparable scale, by measured traffic:

  • Niko Neko Matcha (nikonekomatcha.com) — 20,222 monthly visits
  • JUNANDUS #1 Healthy Cakes (junandus.com.my) — 20,607 monthly visits
  • Eaton (eaton.com.my) — 16,697 monthly visits
  • illy Malaysia (illy.my) — 16,387 monthly visits
  • The Marini's Group (marinisgroup.com) — 16,220 monthly visits
  • Kopi Saigon (kopisaigon.com) — 15,836 monthly visits

Questions

How much traffic does hoibaking.com get?
hoibaking.com had 18,941 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 29% on the month before.
Is House Of Ingredients running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 2 live Meta ads for hoibaking.com in the Meta Ad Library.
What platform is hoibaking.com built on?
hoibaking.com runs on WooCommerce. Apps detected on its homepage include Borlabs Cookie, Cloudflare, Cloudflare CDN, MonsterInsights and reCAPTCHA.
When was House Of Ingredients created, and where is it based?
House Of Ingredients was created in 2022 and is based in Malaysia.
Which tracking pixels does hoibaking.com use?
Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager were found on its homepage.
What stores are similar to House Of Ingredients?
Niko Neko Matcha, JUNANDUS #1 Healthy Cakes, Eaton, illy Malaysia and The Marini's Group, in the same Baked Goods & Desserts niche at a similar traffic level.
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