How much traffic does hotmart.com get?

hotmart.com had 44,755,754 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.

Is Hotmart running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 87 live Meta ads for hotmart.com in the Meta Ad Library.

When was Hotmart created, and where is it based?

Hotmart was created in 2016 and is based in Spain.

Which tracking pixels does hotmart.com use?

Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager were found on its homepage.

What stores are similar to Hotmart?

Gran Cursos Online: Líder em Aprovação em Concursos, Conteúdos Escolares, Smart Fit: a maior rede de academias da América Latina, Educaplay and Educaplay, in the same Education niche at a similar traffic level.

Store profile

What is Hotmart (hotmart.com)?

Name: What is Hotmart (hotmart.com)?
Creator: AdLibrarySpy

Hotmart (hotmart.com) is a Education store, based in Spain, created in December 2016. SimilarWeb measured 44,755,754 visits to hotmart.com in Sep 2026. That was down 7% on the month before. AdLibrarySpy has recorded 87 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Google Workspace and YouTube Player and carries 12 products.

Live store facts · read November 6, 2026

See the full Hotmart dossier

Traffic

SimilarWeb measured 44,755,754 monthly visits to the exact host hotmart.com in Sep 2026. That was down 7% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Brazil (73%), Colombia (5%) and Mexico (4%).

Advertising on Meta

87 live Meta ads were running for hotmart.com when the index last counted, and AdLibrarySpy holds 3,100 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 12 products.

Apps: Google Workspace and YouTube Player
Tracking pixels: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager

Company and trust

Hotmart was created in December 2016 and is based in Spain.

Similar stores

Stores in the same Education space at a comparable scale, by measured traffic:

Gran Cursos Online: Líder em Aprovação em Concursos (grancursosonline.com.br) — 18,396,700 monthly visits
Conteúdos Escolares (todamateria.com.br) — 9,141,416 monthly visits
Smart Fit: a maior rede de academias da América Latina (smartfit.com.br) — 4,260,318 monthly visits
Educaplay (educaplay.com) — 3,652,635 monthly visits
Educaplay (es.educaplay.com) — 2,439,776 monthly visits
Descomplica: Cursinho Enem, Cursos Livres, Faculdade e Pós (descomplica.com.br) — 2,355,282 monthly visits

Questions

How much traffic does hotmart.com get?: hotmart.com had 44,755,754 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 7% on the month before.
Is Hotmart running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 87 live Meta ads for hotmart.com in the Meta Ad Library.
When was Hotmart created, and where is it based?: Hotmart was created in 2016 and is based in Spain.
Which tracking pixels does hotmart.com use?: Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager were found on its homepage.
What stores are similar to Hotmart?: Gran Cursos Online: Líder em Aprovação em Concursos, Conteúdos Escolares, Smart Fit: a maior rede de academias da América Latina, Educaplay and Educaplay, in the same Education niche at a similar traffic level.

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