How much traffic does huel.com get?

huel.com had 2,651,788 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.

Is Huel running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 521 live Meta ads for huel.com in the Meta Ad Library.

What platform is huel.com built on?

huel.com runs on Shopify. Apps detected on its homepage include Aftership, Attentive, AWIN, Emarsys and Google Workspace.

When was Huel created, and where is it based?

Huel was created in 2016 and is based in United Kingdom.

Which tracking pixels does huel.com use?

Google Tag Manager was found on its homepage.

What stores are similar to Huel?

King Soopers : Groceries & Pharmacy, Checking Connection..., ButcherBox, Metabolae and Food52, in the same Vitamins & Supplements niche at a similar traffic level.

Store profile

What is Huel (huel.com)?

Name: What is Huel (huel.com)?
Creator: AdLibrarySpy

Huel (huel.com) is a Vitamins & Supplements store on Shopify, based in United Kingdom, created in December 2016. SimilarWeb measured 2,651,788 visits to huel.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy has recorded 521 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Aftership, Attentive and AWIN and carries 77 products.

Live store facts · read November 4, 2026

See the full Huel dossier

Traffic

SimilarWeb measured 2,651,788 monthly visits to the exact host huel.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (40%), United Kingdom (29%) and Poland (5%).

Advertising on Meta

521 live Meta ads were running for huel.com when the index last counted, and AdLibrarySpy holds 853 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

huel.com is built on Shopify.

Its storefront lists 77 products.

Apps: Aftership, Attentive, AWIN, Emarsys, Google Workspace, Klarna, PayPal and Retention.com
Tracking pixels: Google Tag Manager

Company and trust

Huel was created in December 2016 and is based in United Kingdom.

Similar stores

Stores in the same Vitamins & Supplements space at a comparable scale, by measured traffic:

King Soopers : Groceries & Pharmacy (kingsoopers.com) — 2,941,680 monthly visits
Checking Connection... (gopuff.com) — 2,384,202 monthly visits
ButcherBox (butcherbox.com) — 3,251,616 monthly visits
Metabolae (metabolae.com) — 2,084,334 monthly visits
Food52 (food52.com) — 3,504,457 monthly visits
RYZE Mushroom Coffee (ryzesuperfoods.com) — 3,590,902 monthly visits

Questions

How much traffic does huel.com get?: huel.com had 2,651,788 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.
Is Huel running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 521 live Meta ads for huel.com in the Meta Ad Library.
What platform is huel.com built on?: huel.com runs on Shopify. Apps detected on its homepage include Aftership, Attentive, AWIN, Emarsys and Google Workspace.
When was Huel created, and where is it based?: Huel was created in 2016 and is based in United Kingdom.
Which tracking pixels does huel.com use?: Google Tag Manager was found on its homepage.
What stores are similar to Huel?: King Soopers : Groceries & Pharmacy, Checking Connection..., ButcherBox, Metabolae and Food52, in the same Vitamins & Supplements niche at a similar traffic level.

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