How much traffic does iherb.com get?

iherb.com had 47,586,763 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.

Is iHerb running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 705 live Meta ads for iherb.com in the Meta Ad Library.

When was iHerb created, and where is it based?

iHerb was created in 2016 and is based in United States.

Which tracking pixels does iherb.com use?

Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to iHerb?

Walgreens: Pharmacy, Health & Wellness, Photo & More for You, CVS, GoodRx, Quest Diagnostics and Zenni Optical, in the same Vitamins & Supplements niche at a similar traffic level.

Store profile

What is iHerb (iherb.com)?

Name: What is iHerb (iherb.com)?
Creator: AdLibrarySpy

iHerb (iherb.com) is a Vitamins & Supplements store, based in United States, created in December 2016. SimilarWeb measured 47,586,763 visits to iherb.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy has recorded 705 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Afterpay and Braze and carries 734 products.

Live store facts · read November 3, 2026

See the full iHerb dossier

Traffic

SimilarWeb measured 47,586,763 monthly visits to the exact host iherb.com in Sep 2026. That was down 1% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (23%), Saudi Arabia (8%) and South Korea (7%).

Advertising on Meta

705 live Meta ads were running for iherb.com when the index last counted, and AdLibrarySpy holds 4,653 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 734 products.

Apps: Adyen Online Payments, Afterpay, Braze, Cloudflare, Cloudflare CDN, Freshdesk, Google Workspace and New Relic
Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

iHerb was created in December 2016 and is based in United States.

It holds a 3.9-star rating across 11,553 reviews.

Similar stores

Stores in the same Vitamins & Supplements space at a comparable scale, by measured traffic:

Walgreens: Pharmacy, Health & Wellness, Photo & More for You (walgreens.com) — 60,918,581 monthly visits
CVS (cvs.com) — 93,486,099 monthly visits
GoodRx (goodrx.com) — 20,590,084 monthly visits
Quest Diagnostics (questdiagnostics.com) — 15,540,828 monthly visits
Zenni Optical (zennioptical.com) — 8,738,827 monthly visits
ATI Testing (atitesting.com) — 8,294,819 monthly visits

Questions

How much traffic does iherb.com get?: iherb.com had 47,586,763 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.
Is iHerb running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 705 live Meta ads for iherb.com in the Meta Ad Library.
When was iHerb created, and where is it based?: iHerb was created in 2016 and is based in United States.
Which tracking pixels does iherb.com use?: Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to iHerb?: Walgreens: Pharmacy, Health & Wellness, Photo & More for You, CVS, GoodRx, Quest Diagnostics and Zenni Optical, in the same Vitamins & Supplements niche at a similar traffic level.

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