Store profile
What is InaEssentials (inaessentials.com)?
InaEssentials (inaessentials.com) is a Make-Up & Cosmetics store on Shopify, based in Bulgaria, created in November 2017. SimilarWeb measured 128,637 visits to inaessentials.com in Sep 2026. That was down 34% on the month before. AdLibrarySpy has recorded 36 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 113 products.
Live store facts · read November 2, 2026
See the full InaEssentials dossierTraffic
SimilarWeb measured 128,637 monthly visits to the exact host inaessentials.com in Sep 2026. That was down 34% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.
Its measured visitors come mostly from Bulgaria (95%), Poland (3%) and Greece (1%).
Advertising on Meta
36 live Meta ads were running for inaessentials.com when the index last counted, and AdLibrarySpy holds 42 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.
Platform and tech stack
inaessentials.com is built on Shopify.
Its storefront lists 113 products and an average price around $20.20.
- Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace, Judge.me and Klaviyo
- Tracking pixels: AppLovin AXON Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4, Google Tag Manager, Microsoft Clarity and Pinterest Pixel
Company and trust
InaEssentials was created in November 2017 and is based in Bulgaria.
Similar stores
Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:
- LUCIMORA® (lucimora.com) — 249,837 monthly visits
- Златна рибка (zlatnaribka.com) — 264,572 monthly visits
- NL BEAUTY (nlbeauty.bg) — 60,626 monthly visits
- Купи от вносителя в MoiataKozmetika (moiatakozmetika.com) — 48,842 monthly visits
- Lyra (lyra-officiel.fr) — 41,997 monthly visits
- Mi Amante Professional (miamantehair.bg) — 40,728 monthly visits
Questions
- How much traffic does inaessentials.com get?
- inaessentials.com had 128,637 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 34% on the month before.
- Is InaEssentials running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 36 live Meta ads for inaessentials.com in the Meta Ad Library.
- What platform is inaessentials.com built on?
- inaessentials.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.
- When was InaEssentials created, and where is it based?
- InaEssentials was created in 2017 and is based in Bulgaria.
- Which tracking pixels does inaessentials.com use?
- AppLovin AXON Pixel, Google Adsense, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager were found on its homepage.
- What stores are similar to InaEssentials?
- LUCIMORA®, Златна рибка, NL BEAUTY, Купи от вносителя в MoiataKozmetika and Lyra, in the same Make-Up & Cosmetics niche at a similar traffic level.
Related
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