How much traffic does indigo.ca get?

indigo.ca had 6,284,146 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 11% on the month before.

Is Indigo running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 44 live Meta ads for indigo.ca in the Meta Ad Library.

What platform is indigo.ca built on?

indigo.ca runs on Shopify. Apps detected on its homepage include Adyen Online Payments, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.

When was Indigo created, and where is it based?

Indigo was created in 2020 and is based in Canada.

Which tracking pixels does indigo.ca use?

Elevar was found on its homepage.

What stores are similar to Indigo?

Kobo.com, UBC Bookstore, Aura Estelle, Wonder Pens: Fountain Pens, Inks, and Paper Store in Toronto, Canada. and Good Mondays Paper, in the same Books & Literature niche at a similar traffic level.

Store profile

What is Indigo (indigo.ca)?

Name: What is Indigo (indigo.ca)?
Creator: AdLibrarySpy

Indigo (indigo.ca) is a Books & Literature store on Shopify, based in Canada, created in August 2020. SimilarWeb measured 6,284,146 visits to indigo.ca in Sep 2026. That was up 11% on the month before. AdLibrarySpy has recorded 44 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Apple Pay and Arrive and carries 25,001 products.

Live store facts · read November 3, 2026

See the full Indigo dossier

Traffic

SimilarWeb measured 6,284,146 monthly visits to the exact host indigo.ca in Sep 2026. That was up 11% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Canada (85%), United States (8%) and India (1%).

Advertising on Meta

44 live Meta ads were running for indigo.ca when the index last counted, and AdLibrarySpy holds 330 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

indigo.ca is built on Shopify.

Its storefront lists 25,001 products and an average price around CA$55.88.

Apps: Adyen Online Payments, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Constructor.io, Digioh and Forter
Tracking pixels: Elevar

Company and trust

Indigo was created in August 2020 and is based in Canada.

Similar stores

Stores in the same Books & Literature space at a comparable scale, by measured traffic:

Kobo.com (kobo.com) — 8,794,943 monthly visits
UBC Bookstore (bookstore.ubc.ca) — 166,327 monthly visits
Aura Estelle (auraestelle.com) — 118,950 monthly visits
Wonder Pens: Fountain Pens, Inks, and Paper Store in Toronto, Canada. (wonderpens.ca) — 117,743 monthly visits
Good Mondays Paper (goodmondays.ca) — 102,996 monthly visits
Harry Potter (harrypotter.com) — 7,124,089 monthly visits

Questions

How much traffic does indigo.ca get?: indigo.ca had 6,284,146 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 11% on the month before.
Is Indigo running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 44 live Meta ads for indigo.ca in the Meta Ad Library.
What platform is indigo.ca built on?: indigo.ca runs on Shopify. Apps detected on its homepage include Adyen Online Payments, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Indigo created, and where is it based?: Indigo was created in 2020 and is based in Canada.
Which tracking pixels does indigo.ca use?: Elevar was found on its homepage.
What stores are similar to Indigo?: Kobo.com, UBC Bookstore, Aura Estelle, Wonder Pens: Fountain Pens, Inks, and Paper Store in Toronto, Canada. and Good Mondays Paper, in the same Books & Literature niche at a similar traffic level.

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