How much traffic does ipsy.com get?

ipsy.com had 7,587,356 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.

When was Discover IPSY created, and where is it based?

Discover IPSY was created in 2016 and is based in United States.

Which tracking pixels does ipsy.com use?

Amplitude, AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Adsense and Google Ads Pixel were found on its homepage.

What stores are similar to Discover IPSY?

Scentbird, Joss & Main, Musely, Skinnytaste and TrainingPeaks, in the same Make-Up & Cosmetics niche at a similar traffic level.

Store profile

What is Discover IPSY (ipsy.com)?

Name: What is Discover IPSY (ipsy.com)?
Creator: AdLibrarySpy

Discover IPSY (ipsy.com) is a Make-Up & Cosmetics store, based in United States, created in December 2016. SimilarWeb measured 7,587,356 visits to ipsy.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy holds 349 of its Meta ads from the Facebook and Instagram Ad Library. Its storefront runs Algolia, Bazaarvoice and Cloudfront CDN and carries 143 products.

Live store facts · read November 1, 2026

See the full Discover IPSY dossier

Traffic

SimilarWeb measured 7,587,356 monthly visits to the exact host ipsy.com in Sep 2026. That was down 8% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (88%), Canada (3%) and Mexico (2%).

Advertising on Meta

AdLibrarySpy holds 349 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 143 products and an average price around $64.00.

Apps: Algolia, Bazaarvoice, Cloudfront CDN, commercetools, Constructor.io, Contentful, Converge and Forter
Tracking pixels: Amplitude, AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel

Company and trust

Discover IPSY was created in December 2016 and is based in United States.

Similar stores

Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:

Scentbird (scentbird.com) — 8,448,033 monthly visits
Joss & Main (jossandmain.com) — 3,889,448 monthly visits
Musely (musely.com) — 3,771,928 monthly visits
Skinnytaste (skinnytaste.com) — 3,474,540 monthly visits
TrainingPeaks (trainingpeaks.com) — 3,389,502 monthly visits
FragranceX (fragrancex.com) — 2,850,562 monthly visits

Questions

How much traffic does ipsy.com get?: ipsy.com had 7,587,356 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 8% on the month before.
When was Discover IPSY created, and where is it based?: Discover IPSY was created in 2016 and is based in United States.
Which tracking pixels does ipsy.com use?: Amplitude, AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Adsense and Google Ads Pixel were found on its homepage.
What stores are similar to Discover IPSY?: Scentbird, Joss & Main, Musely, Skinnytaste and TrainingPeaks, in the same Make-Up & Cosmetics niche at a similar traffic level.

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