What is SHEIN (it.shein.com)?

Traffic

SimilarWeb measured 2,145,273 monthly visits to the exact host it.shein.com in Sep 2026. That was down 18% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Italy (96%), United States (1%) and Netherlands (1%).

Platform and tech stack

Its storefront lists 7,487 products.

• Apps: Apple Pay, Cloudflare, Cloudflare CDN, Emarsys and Next.js

Company and trust

SHEIN was created in December 2016 and is based in Italy.

Similar stores

Stores in the same Apparel space at a comparable scale, by measured traffic:

• Foot Locker Italy (footlocker.it) — 2,085,440 monthly visits
• GQ Italia: moda uomo, stile, grooming, fitness, cultura, sport e intrattenimento (gqitalia.it) — 2,063,058 monthly visits
• Miu Miu US (miumiu.com) — 2,517,168 monthly visits
• Privalia (it.privalia.com) — 1,737,100 monthly visits
• Valentino US Online Boutique: the Maison Valentino official site (valentino.com) — 1,366,615 monthly visits
• Drezzy.it (drezzy.it) — 1,356,408 monthly visits

Questions

How much traffic does it.shein.com get?

it.shein.com had 2,145,273 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 18% on the month before.

When was SHEIN created, and where is it based?

SHEIN was created in 2016 and is based in Italy.

What stores are similar to SHEIN?

Foot Locker Italy, GQ Italia: moda uomo, stile, grooming, fitness, cultura, sport e intrattenimento, Miu Miu US, Privalia and Valentino US Online Boutique: the Maison Valentino official site, in the same Apparel niche at a similar traffic level.

Related

• What is Foot Locker Italy?
• What is GQ Italia: moda uomo, stile, grooming, fitness, cultura, sport e intrattenimento?
• What is Miu Miu US?
• What is Privalia?
• What is Valentino US Online Boutique: the Maison Valentino official site?
• What is Drezzy.it?
• Full dossier
• All answers