How much traffic does macpac.com.au get?

macpac.com.au had 751,031 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.

When was Macpac AU created, and where is it based?

Macpac AU was created in 2016 and is based in Australia.

Which tracking pixels does macpac.com.au use?

Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel and Hotjar were found on its homepage.

What stores are similar to Macpac AU?

The North Face Australia, City Beach United States, BCF, FootJoy and Coleman, in the same Outdoors niche at a similar traffic level.

Store profile

What is Macpac AU (macpac.com.au)?

Name: What is Macpac AU (macpac.com.au)?
Creator: AdLibrarySpy

Macpac AU (macpac.com.au) is a Outdoors store, based in Australia, created in December 2016. SimilarWeb measured 751,031 visits to macpac.com.au in Sep 2026. That was down 12% on the month before. AdLibrarySpy holds 4 of its Meta ads from the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Braintree and Cloudflare and carries 247 products.

Live store facts · read November 1, 2026

See the full Macpac AU dossier

Traffic

SimilarWeb measured 751,031 monthly visits to the exact host macpac.com.au in Sep 2026. That was down 12% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Australia (91%), United States (3%) and United Kingdom (1%).

Advertising on Meta

AdLibrarySpy holds 4 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 247 products.

Apps: Afterpay, Braintree, Cloudflare, Cloudflare CDN, CQuotient, Increasingly, Insider and PayPal Checkout
Tracking pixels: Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Hotjar and TikTok Pixel

Company and trust

Macpac AU was created in December 2016 and is based in Australia.

Similar stores

Stores in the same Outdoors space at a comparable scale, by measured traffic:

The North Face Australia (thenorthface.com.au) — 355,754 monthly visits
City Beach United States (citybeach.com) — 3,760,369 monthly visits
BCF (bcf.com.au) — 4,647,287 monthly visits
FootJoy (footjoy.com.au) — 50,847 monthly visits
Coleman (colemanaustralia.com.au) — 29,229 monthly visits
Dunlop Sports Australia (au.dunlopsports.com) — 20,341 monthly visits

Questions

How much traffic does macpac.com.au get?: macpac.com.au had 751,031 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.
When was Macpac AU created, and where is it based?: Macpac AU was created in 2016 and is based in Australia.
Which tracking pixels does macpac.com.au use?: Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel and Hotjar were found on its homepage.
What stores are similar to Macpac AU?: The North Face Australia, City Beach United States, BCF, FootJoy and Coleman, in the same Outdoors niche at a similar traffic level.

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