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Store profile

What is Matas.dk (matas.dk)?

Matas.dk (matas.dk) is a Make-Up & Cosmetics store, based in Denmark, created in December 2016. SimilarWeb measured 3,568,104 visits to matas.dk in Sep 2026. That was down 13% on the month before. AdLibrarySpy has recorded 80 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudflare, Cloudflare CDN and Contentful and carries 100,000 products.

Live store facts · read November 4, 2026

See the full Matas.dk dossier

Traffic

SimilarWeb measured 3,568,104 monthly visits to the exact host matas.dk in Sep 2026. That was down 13% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Denmark (95%), Vietnam (1%) and United States (1%).

Advertising on Meta

80 live Meta ads were running for matas.dk when the index last counted, and AdLibrarySpy holds 80 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

  • Apps: Cloudflare, Cloudflare CDN and Contentful
  • Tracking pixels: Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Pinterest Pixel and Snap Pixel

Company and trust

Matas.dk was created in December 2016 and is based in Denmark.

Similar stores

Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:

  • Apopro (apopro.dk) — 698,711 monthly visits
  • Luxplus (luxplus.dk) — 418,010 monthly visits
  • Nicehair.dk (nicehair.dk) — 380,138 monthly visits
  • BilligParfume.dk (billigparfume.dk) — 137,684 monthly visits
  • Joss & Main (jossandmain.com) — 3,889,448 monthly visits
  • Clinikally (clinikally.com) — 3,972,567 monthly visits

Questions

How much traffic does matas.dk get?
matas.dk had 3,568,104 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 13% on the month before.
Is Matas.dk running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 80 live Meta ads for matas.dk in the Meta Ad Library.
When was Matas.dk created, and where is it based?
Matas.dk was created in 2016 and is based in Denmark.
Which tracking pixels does matas.dk use?
Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager and Pinterest Pixel were found on its homepage.
What stores are similar to Matas.dk?
Apopro, Luxplus, Nicehair.dk, BilligParfume.dk and Joss & Main, in the same Make-Up & Cosmetics niche at a similar traffic level.
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