Follow me on X. @sangngqang

Store profile

What is Middo (middo.de)?

Middo (middo.de) is a Home & Garden store on Shopify, based in Netherlands, created in June 2025. SimilarWeb measured 2,073 visits to middo.de in Sep 2026. That was down 50% on the month before. AdLibrarySpy has recorded 57 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 590 products.

Live store facts · read November 5, 2026

See the full Middo dossier

Traffic

SimilarWeb measured 2,073 monthly visits to the exact host middo.de in Sep 2026. That was down 50% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (100%).

Advertising on Meta

57 live Meta ads were running for middo.de when the index last counted, and AdLibrarySpy holds 163 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

middo.de is built on Shopify.

Its storefront lists 590 products and an average price around €53.68.

  • Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Google Workspace, Klarna and Klaviyo
  • Tracking pixels: Google Adsense and Google Ads Pixel

Company and trust

Middo was created in June 2025 and is based in Netherlands.

Similar stores

Stores in the same Home & Garden space at a comparable scale, by measured traffic:

  • House of Niche (houseofniche.nl) — 71,591 monthly visits
  • KOHEZI (kohezi.com) — 72,137 monthly visits
  • CollageDepot (collagedepot.com) — 72,217 monthly visits
  • FRM (frmshop.nl) — 73,022 monthly visits
  • Fonteyn (fonteyn.nl) — 73,566 monthly visits
  • Stoov (de.stoov.com) — 74,907 monthly visits

Questions

How much traffic does middo.de get?
middo.de had 2,073 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 50% on the month before.
Is Middo running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 57 live Meta ads for middo.de in the Meta Ad Library.
What platform is middo.de built on?
middo.de runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.
When was Middo created, and where is it based?
Middo was created in 2025 and is based in Netherlands.
Which tracking pixels does middo.de use?
Google Adsense and Google Ads Pixel were found on its homepage.
What stores are similar to Middo?
House of Niche, KOHEZI, CollageDepot, FRM and Fonteyn, in the same Home & Garden niche at a similar traffic level.
Track middo.de

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free