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Store profile

What is MODU (modutoy.com)?

MODU (modutoy.com) is a Toys & Hobbies store on Shopify, based in Denmark, created in June 2018. SimilarWeb measured 38,835 visits to modutoy.com in Sep 2026. That was down 19% on the month before. AdLibrarySpy has recorded 15 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Apple Pay, Arrive and Cloudflare and carries 35 products.

Live store facts · read November 8, 2026

See the full MODU dossier

Traffic

SimilarWeb measured 38,835 monthly visits to the exact host modutoy.com in Sep 2026. That was down 19% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (24%), India (16%) and Germany (14%).

Advertising on Meta

15 live Meta ads were running for modutoy.com when the index last counted, and AdLibrarySpy holds 15 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

modutoy.com is built on Shopify.

Its storefront lists 35 products and an average price around $294.79.

  • Apps: Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Cookiebot, GoAffPro, Google Pay and Klarna
  • Tracking pixels: Google Ads Pixel

Company and trust

MODU was created in June 2018 and is based in Denmark.

Similar stores

Stores in the same Toys & Hobbies space at a comparable scale, by measured traffic:

  • Legekæden (legekaeden.dk) — 40,776 monthly visits
  • AEGYOKNIT (aegyoknit.com) — 41,516 monthly visits
  • Spektakelstrik (spektakelstrik.dk) — 41,881 monthly visits
  • Karrusella (karrusella.dk) — 41,968 monthly visits
  • Mayflower (mayflower.dk) — 42,199 monthly visits
  • Legeskum (legeskum.dk) — 42,464 monthly visits

Questions

How much traffic does modutoy.com get?
modutoy.com had 38,835 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 19% on the month before.
Is MODU running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 15 live Meta ads for modutoy.com in the Meta Ad Library.
What platform is modutoy.com built on?
modutoy.com runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Cookiebot.
When was MODU created, and where is it based?
MODU was created in 2018 and is based in Denmark.
Which tracking pixels does modutoy.com use?
Google Ads Pixel was found on its homepage.
What stores are similar to MODU?
Legekæden, AEGYOKNIT, Spektakelstrik, Karrusella and Mayflower, in the same Toys & Hobbies niche at a similar traffic level.
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